We, in the mobile industry, are in the midst of evolutionary chaos, witnessing changing markets, network convergence and disruptive technologies such as virtualization and NFV. Operators are scrambling for options as they observe declines in ARPU, high churn, compressed product lifecycles, shifting customer expectations, fierce competition, and the need to amortize previous investments in legacy infrastructure. As an important revenue contributor, messaging is an area that is top of mind and warrants infrastructure attention immediately. Navigating infrastructure chaos to implement a future proof messaging solution, will address how mobile operators can tackle this state of change through an evolutionary path and single consolidated messaging platform that has the ability to provide all messaging services and supports the evolution towards cloud services, virtualization and NFV.
