Service Providers are always looking for new service opportunities with high margins and low delivery costs. While IT and Cloud Monitoring is not new, Centerity’s next-generation approach combined with a service-centric focus is. This service-centric approach is what’s needed to promote the transition to the “3rd Platform of IT Innovation” described by IDC in a 2014 report.Legacy monitoring tools were typically created with one of the following two approaches in mind. The first approach was technology domain-centric meaning that these tools focused on only a single technology domain. This “silo-ed” approach focuses on only one technology and can’t understand its impact or interdependency with other technologies in delivering a service. The second approach was, in theory, a cross-domain approach with aspirations of being a service-oriented platform but being an assembly of silo-ed approaches lacks the dynamism necessary in today’s complex, hybrid environments.Centerity’s new approach to Cloud Monitoring is to create a unified platform providing end-to-end coverage via a single, software appliance purpose built to be both service-centric and application-centric. Due to its broad coverage, Centerity can offer comprehensive Business Service Management (BSM) process views where technology interdependencies are well understood enabling IT to become a dynamic business-driven culture.