Third edition of Vodafone’s annual M2M Barometer was created to track how businesses were adopting M2M technology: which regions and industries were pulling ahead, and how fast the market was growing. Since we first set out to survey the market, it has changed dramatically. M2M is a driving force for innovation in our cities, homes, cars and workplaces, and its potential is being recognised by business leaders in every industry. The in-depth interviews with more than 650 business and IT executives in 7 vertical industries (Energy and utilities, Automotive, Retail, Consumer electronics, Healthcare and pharma, Transport and logistics, Manufacturing) around the world were conducted to gain customers' insight. The report also includes commentary from leading M2M analyst company Analysys Mason. Whether your business has been working with M2M for years or is engaged in pilot for the first time, this report will provide you with valuable information about M2M market trend.