In 2015, customer service has become the new marketing. Online reviews are capable of driving business too—or away—from companies like never before. Innovative companies are starting to realize that the CSR’s role has become far more than simple issue resolution. They are now recognized as a direct face of the company— critical brand ambassadors, vital to customer experience. As a result, companies are realizing the benefits of having an existing customer reach back to them, and the resulting opportunity it provides to present an outstanding customer experience, as well as a chance to entrench customer’s more deeply to the company. This report shares innovative and emerging best practices and examples for creating brand-advocates and tips to turn customer support into a revenue-generating machine.