Every user's first interaction with your website begins with a series of DNS queries. Poor DNS performance can lead to subpar user experiences and lost business, yet many businesses rely on bundled or low-cost DNS services provided by ISPs, hosting providers, or domain name registrars. Unfortunately, most of these options can’t deliver the global reliability, scalability, and performance you need to take your online business to the next level. This whitepaper outlines the business advantages to using a dedicated DNS service provider including:• The hidden costs and risks of using a bundled or low-cost DNS service• How an independent managed DNS provider can help you build a global presence by delivering superior user experiences across the world• How advanced traffic management capabilities can help you scale website performance as you scale your business
