For many B2B marketers, IVR (interactive voice response) is now an integral piece of their demand generation campaigns. How are they using inbound and outbound IVR to generate and qualify phone leads? Would IVR help your lead gen efforts? Find out in this white paper.Learn the new IVR strategies today's B2B marketers use to:- Generate high-quality phone leads for sales- Improve attendance at marketing events- Upsell and cross-sell new products and services- Qualify inbound phone leads before passing to sales reps- Nurture leads to move them faster down the lead funnelIs generating high-quality phone leads important to your marketing efforts? Learn how to better generate, qualify, and nurture inbound sales calls using IVR.