Being innovative isn't just about finding and implementing new technology, it's about making processes already in place better. As customers continue to voice their opinion or reach out for help in various ways, you must be able to anticipate the medium they choose to proactively analyze incoming data. The ability to predict what your customers really want will keep them coming back. In this white paper, Brad Snedeker, Innovation Center Manager at Calabrio, explains the importance of having a vision and finding innovative solutions in your contact center. If you don't have an innovative way to capture and use all the data generated by your contact center, chances are, your customer service goals are not being met.