Marketer's Guide to Call Tracking for Google SEO and PPC

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Marketer's Guide to Call Tracking for Google SEO and PPC

This eBook explains how marketers can track inbound calls back to specific Google keywords, PPC ads, and web pages. If having a successful Google SEO and PPC advertising strategy is important to your business, this eBook can help. It explains the value of tracking calls back to specific Google keyword searches and PPC ads and how to do it. Download this eBook to learn: • Best practices for improving ROI from Google PPC ads - How to improve content marketing with call tracking for SEO - How to include call data in Google AdWords and Universal Analytics - How tracking calls from Google mobile PPC differs from non-mobile - How to include call data in A/B testing of PPC landing pages With so much at stake, marketers must be able to accurately track Google SEO and PPC activity to optimize performance. This means knowing which search keywords and Google ads are driving phone conversions.

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