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Green Investing:
What is the best and worst green technology investment? Well established engineering businesses and geothermal plays may make the most sense according to analysts. This article has a brief overview of the opportunities in Australia. Ideas worth noting are do not invest in companies without a track record – unless you are into taking big risks. In addition, consider a fund of green technology investments instead of finding a single company to get behind.

View Video - Rich Tehrani "TMC Launches Green Technology World"


Green Technology World Conference
September 11-12, 2007

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Keynote Address
Rick Snyder, President, TANDBERG
9:00 - 9:45 am

Top Ten Ways to be GREEN through Better Networking
Mark Leary, Senior Strategist, Cisco
10:00 - 10:30 am

In this connected world, our networks are front and center in our GREEN technology efforts. In this session, Cisco will outline the ten most significant networking technologies and techniques that are serving to ease our demands on the Earth�s resources. As the world�s premier provider of networking systems to enterprises, small and medium businesses, and service providers, Cisco is uniquely positioned to research, analyze, and forecast the impact of networking technology on GREEN initiatives. And as a global corporation with over 50,000 employees and tens of thousands of customers and partners, Cisco is also speaking from experience when discussing its need to conserve resources in the course of operating its own business.

The Top Ten list will cover a wide array of impact areas � ranging from networked applications that improve collaboration and interaction, while eliminating travel... to systems that better manage and utilize available resources... to mechanisms that deliver power more efficiently to connected devices... to near-term network technology advancements that bear watching. Beyond specific technology examples, this session will also expose networking best practices that drive maximum GREEN returns. Where applicable, specific examples of real resource savings will be communicated to the audience.

Maximizing Benefits of a Virtual Workforce
,Angela Selden, CEO, Arise Virtual Solutions
10:45 - 11:15 am

There are many factors involved with home-based agents that benefit the environment and help corporations strive for a �green� existence. Besides the elimination of a gas-wasting commute, utilizing advances in technology has probably become the most important element of virtual workspaces since it leads to overall efficiency. This session will explore the combination of technology and home-based work, which has spawned a growing population of virtual agents and how this concept is contributing to a greener corporate world.

Topics covered in this session will include:

� Utilizing technology to manage agents virtually

� Taking advantage of e-learning to reduce costs and streamline training

� Routing technologies that benefit home-agent programs, and

� Strategies for executing a successful home-agent program.

Empowering Teleworking with IP Telephony and Web Services

Greg Pisano, Director, Market Development, BlueNote Networks, Inc.
11:30 am - 12:00 pm

In light of environmental concerns, teleworking is becoming a strategic initiative to reduce the volume of commuter traffic, pollution and energy consumption. In addition to these benefits, teleworking can help maintain the continuity of operations, since situations such as adverse weather conditions and other natural or manmade disruptions need not significantly impact an organization�s ability to operate. IP Telephony is playing a key role by providing a practical approach to enhancing real-time communications, integrating with business applications, and economically extending connectivity via the Internet. But, how can teleworking function seamlessly within a business process infrastructure? What are some of the challenges? And, what role can Web services play?

This presentation will examine the drivers, challenges, and benefits associated with leveraging IP telephony and Web services technology to help make a greener world. The speaker will discuss how combining IP Telephony with business applications through Web services can significantly increase user productivity and collaboration regardless of where users are located. And, we will look at how it can lower operational costs, enable greater business agility, and provide business continuity.

Virtual Meetings: A Faster Path to Lowered Emissions
Glenn Noga, CIO, Polycom, Inc.
1:00 - 1:30 pm

It takes only a trip to Europe for a West Coaster, a trip to Hawaii for an East Coaster or a couple of cross-country flights to do as much damage (or more) as you do during an entire year of commuting and cruising in your car (Indepenttraveler.com). Greenbiz.com estimates 3.2 million acres of trees would have to be planted to offset the jet fuel emissions of the estimated 240 billion miles Americans travel on business each year; and in Europe, if the currently installed video systems were used to cut just 5-30% of business travel we could lower emissions by between 5.5 and 33.5 million tons, according to the ETNO and WWF. This session will educate attendees on how to use voice and video collaboration to immediately and significantly reduce travel and the associated carbon footprint, while also raising corporate productivity.

Alleviating the Carbon Footprint of Corporate Travel though Conferencing, Collaboration and Video Conferencing
Stan Little, Senior Vice President, Marketing and Business Development,
IP Unity Glenayre
1:45 - 2:15 pm

Utilizing a carbon footprint calculator, the speaker will create a case study on how small to medium sized enterprises can reduce their carbon footprint using conferencing, collaboration and video conferencing. This case study will calculate how many tons of carbon dioxide are generated by a business through automobile and air travel. We will then show how conferencing, collaboration and video conferencing will reduce carbon dioxide production through a single implementation and how those savings can dramatically multiply when communications service providers become Green Providers by enabling high productivity through scalable collaboration and conferencing services.

Green Case Study: Pat Lobb Toyota
Pat Lobb, President, Toyota
2:30 - 3:00 pm

Pat Lobb Toyota is one of the largest Toyota dealerships in the Southwestern United States. Located in Dallas, the dealership was recently cited by Toyota Corporation for having a fully compliant �green� operation.

The dealership�s president, Pat Lobb, will deliver a presentation on the approach of his business to incorporating a �green� communications solution, and how it positively affects the rest of his operations.

Roundtable Discussion

The Greening of the Data Center
Jim Smith, VP of Engineering, Digital Realty Trust
Lawrence Vertal, Senior Strategist, AMD
Bill Ryan Product Marketing Manager High End & Service Provider Systems Business Unit , Foundry Networks
Greg Galitzine, Group Editorial Director Technology Marketing Corporation
3:15 - 4:00 pm

In 2005, the U.S. spent nearly three billion dollars in energy costs to power the servers, cooling, and auxiliary infrastructure equipment in our data centers � and almost 7.5 billion dollars were spent globally. The energy consumed in the U.S. was equivalent to five 1000MW power plants. Business customers now face the prospect of power costs matching, if not exceeding, hardware costs, making it increasingly more difficult for companies to compete in today�s market. Clearly, every company engaged in our industry � suppliers, manufacturers, and distributors � needs to work together quickly, together with our policy leaders, to reduce data center energy consumption.

This special roundtable discussion will feature industry thought leaders in an engaging conversation featuring discussion of technical and engineering considerations that, if addressed correctly, enable datacenters to operate at their peak efficiencies to reduce costs and negative environmental impact.


Keynote Address
Joan Vandermate, Vice President of
Marketing, Video Solutions Group of Polycom Inc.

9:00 - 9:45 am

Paving the Way for a Greener Approach to Deploying
Telecom Networks

Anthony Ambrose, Vice President and General Manager of
Communications Networks at RadiSys
10:00 - 10:30 am

Advanced Telecommunications Computing Architecture (ATCA) is a system form factor designed to provide an industry standard platform that enables building telecommunication grade products in a multi-vendor compatible environment. Built with RoHS (restriction of hazardous substances directive) compliant boards and other environmentally-friendly benefits, and offering significant power/performance benefits over legacy systems, ATCA is well-positioned to enable the next billion users of telecommunications services at a significantly lower environmental impact than the first billion. The speaker will discuss methods and best practices to decrease the footprint of a telecommunications system with more processing power and less servers ultimately helping to bring the next billion users into the telecom world in an environmentally friendly manner.

Advanced TCA � Green Conferencing in Data Centers
Stefan Karapetkov, Senior Technology Advisor, Polycom, Inc.
10:45 - 11:15 am

Conferencing itself is a green technology that connects people across geographies and reduces travel and waste of natural resources. However, companies can take it a step further by leveraging energy efficient hardware in the data center to drive these applications. Solutions based on the Advanced TCA standard save space and energy in the data center and also reduce waste when new technology replaces the old one.

This session will provide an overview of the challenges of today�s data centers, and explain how ATCA can help meet these challenges. The session will also focus on benefits from environmental perspective, and provide details about specific deployment of ATCA in conferencing products.

Truly Green Application Specific Computer Design
Patrick Young, CEO, Arlinx, Inc.
11:30 am - 12:15 pm

As our economy evolves from an industrial economy to an information economy the energy efficiency of computers will continue to have a greater impact on our demand for energy. The rising cost of energy is a very clear indicator that the world�s current resources for the production of energy have reached the point where demand is greater than supply. It is increasingly becoming accepted that the greatest issue facing Information and Communication Technology (ICT) production and use is energy efficiency.

With the availability of lower voltage semiconductors with and smaller geometries coupled with system on a chip technology aimed at specific ICT markets, it is now economically feasible to produce a very energy efficient PC. Advances in technologies such as energy efficient yet powerful DSP semiconductors and FPGA�s can be used to offload the computationally intensive tasks from the microprocessor. This will create an extremely powerful application specific computer that uses a small fraction of the energy required for a general purpose PC to accomplish the same computationally intensive tasks.

The advantage of an energy efficient PC, even if it costs a little more, is that it would easily pay for itself in greatly reduced electricity, air conditioning, and battery backup costs. A side benefit of the lower power consumption is reduced heat. Less heat increases reliability and product life cycle. This then decreases the need for redundancy and all this helps further reduce energy demands. This saves money, helps the economy, reduces carbon emissions, and improves the public image of the companies that use and promote these green eco-friendly ICT products.

Roundtable Discussion

The Future of Green Technology
Michael Coyne, CTO, Ericsson
Jack Blaeser, General Manager, BT Conferencing USA
Rene Keyzer-Andre, Project Leader Call Center Operations Cincom Systems, Inc.
Greg Galitzine, Group Editorial Director Technology Marketing Corporation
12:30 - 1:15 pm

The future of technology is most definitely green. With rising energy costs and the threat of global warming, many businesses are now recognizing the benefits of using technology to reduce their carbon footprint and to minimize waste, while having a positive impact on their business. This special Roundtable discussion will feature several speakers who are leading the charge towards a greener future. Topics of conversation will include mobility, conferencing and collaboration, the environmental impact of virtual contact centers and remote agents, and more. We urge the audience to come prepared with questions, so as to make this an interactive discussion.

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TMC Launches
Green Technology World Conference
in Los Angeles this Fall

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For more information, please contact
Dave Rodriguez:
203-852-6800, ext. 146. Or drodriguez@tmcnet.com