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Unified Communications: March 26, 2014 eNewsletter
March 26, 2014

Sonus Stays Ahead of the Curve in a Changing Enterprise Communications Landscape

By Tracey E. Schelmetic, TMCnet Contributor

The enterprise communications market, never an industry to operate at a slow pace, has been undergoing some breathtaking changes as of late. At ITEXPO (News - Alert) held recently in Miami, Florida, TMC’s Erik Linask spoke with David Sauerhaft, director at unified communications solutions provider Sonus, about how the cloud is changing nearly all aspects of IT, including the business of communications providers such as Sonus.




“We see ourselves as very much providing the infrastructure to enable the real-time cloud,” said Sauerhaft. “So as we think about routing functions, we think about security functions, we think about inner operation within that real-time cloud, Sonus is really providing the infrastructure to enable that type of capability. And that’s really builds on our heritage and takes us forward, as well.”

Sauerhaft touched on the fact that the company has taken what was once a hardware product and turned it into a software product. The company’s Session Border Controllers (SBCs) provide secure access to SIP trunking, allowing service providers and enterprises to simplify their network design, cut costs, and deploy new applications such as unified communications and video.

“Our software SBC – the same software that runs on our 5000 series of products – enables a built-out to cloud environment for the service provider as well as for the enterprise” noted Sauerhaft. “That’s tied into providing capability for routing, for interoperation and security and enabling it to scale to meet those large requirements,” he said, adding that moving to the cloud is a top concern among the service provider market.

Sauerhaft and Linask also discussed the significant consolidation going on within the enterprise communications marketplace, most notably Oracle’s (News - Alert) acquisition of Acme Packet. Sauerhaft agreed that these consolidations were changing the technology landscape.

“Sonus now is the largest independent vendor of SBC products and really holds a unique position in the marketplace where service providers and enterprise customers are looking to integrate heterogeneous types of environments without tying themselves into a vendor that provides everything,” he said. “Sonus enables them to bring together those different types of environments in a way that doesn’t tie them too tightly to one vendor.”

Linask said that it’s notable that this rush to consolidate among large, established companies is now bringing smaller start-ups out of the shadows. These companies are offering SBC solutions and attempting to meet their clients’ desire for the cloud. Sauerhaft agreed, though injected a note of caution.

“This isn’t easy stuff. If it was easy, it would have been done a long time ago,” he said. “There’s great complexity, and bringing all of that together is a lot of what Sonus does.”

For more information about ITEXPO Miami or the upcoming Las Vegas event in August, click here.




Edited by Cassandra Tucker

(source: http://www.lyncvoiceuc.com/topics/lyncvoiceuc/articles/374388-sonus-stays-ahead-the-curve-a-changing-enterprise.htm)








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