Wireless Headset and Service Provider Cricket Communications to Launch Muve Music

By Sujata Garud, TMCnet Contributor

Cricket Communications Inc., a leading provider of innovative and value-driven wireless services and a wholly owned subsidiary of Leap Wireless International, Inc. announced it will launch Muve Music, its new wireless rate plan with unlimited music, and the new Samsung (News - Alert) Suede (SCH-r710) mobile phone at the 2011 International Consumer Electronics Show.

This will be the first time when people would get a chance to see and experience Muve Music from Cricket – first announced on Dec. 20, 2010 - a new wireless rate plan with unlimited music which has been designed exclusively for the mobile phone and does not require the use of a computer. Muve Music, available on the Samsung Suede, will be on display at CES (News - Alert) in a variety of places including:

• CES Unveiled on Jan. 4 from 4 - 7 PM at Venetian Ballroom, The Venetian
• Pepcom Digital Experience on Jan. 5 from 7 – 10 PM at Caesar’s Palace in the Octavius Ballroom
• Muve Music Lounge in the Cricket Buzz Suite from Jan. 6 – Jan. 9 in S210, South Hall, LVCC – regular show hours

Also, Cricket, along with Variety, is one of the main sponsors of Entertainment Matters, the new International CES program developed to help entertainment professionals navigate the largest, most influential technology show in the world, through exhibits, conference programs and events critical to the Hollywood community.

Cricket and its Muve Music partners Universal Music Group (News - Alert), Sony Music Entertainment, Warner Music Group, and Samsung will host a session “Muve Music From Cricket – The Business Model” on Jan. 7 at 4:00 PM in Room N250 of the Las Vegas Convention Center, located on the main concourse between the North and Central exhibit halls.

Recently, Cricket Communications (News - Alert) was in news when the company announced it is the first U.S. wireless carrier to offer consumers unlimited music as part of a new wireless rate plan. This product offering featured an innovative new digital music service called Muve Music. It is the first music experience designed specifically for the mobile phone.

Sujata Garud is a TMCnet freelancer with three years of writing/editing experience and two years of market research experience. As an editor she has covered the IT, electronics, banking, pharma, construction, mining and healthcare industries. To see more of her articles, please visit her columnist page.

Edited by Jaclyn Allard

(source: http://headsets.tmcnet.com/topics/headsets/articles/131273-wireless-headset-service-provider-cricket-communications-launch-muve.htm)