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Alcatel-Lucent, in partnership with Nemertes Research and HP hosted a Webinar that discussed the latest techniques for using data productively without reducing its value by locking it away. This Podcast provides a snapshot of the key takeaways.
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To capitalize on the SMB opportunity, service providers must first understand the nature and needs of the SMB market, and exercise diligence in addressing their particular requirements. Second they must deploy the right technology platform. To maintain operating margins while supporting a larger number of smaller accounts, service providers need a solution to offer all the services that a SMB wants and needs, with easy online access and management tools that let them easily manage the service from customer order to customer invoice. And finally, they need to effectively support their channel. To reach the number of SMB customers necessary for economies of scale, service providers must motivate and empower channel partners with competitively differentiated support in areas such as account management and marketing. Find out about this fast growing market and the tools and technology you need to grow your business with SMB customers.
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