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Snapchat has found a new way to make location-based cash with geofilters, location-based digital stickers enabling the personalization of photos and videos.
 Why You Need to Know: McDonalds is the first company sponsoring a Snapchat geofilter. Customers at any U.S. McD's can add a graphic of a double cheeseburger and fries, among other options, to a Snapchat photo taken on site, providing a subtle way to advertise in the social media space. |
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According to the KPCB Internet Trends Report 2015, the number of mobile phone users in the world over is 5.2 billion, with around 40 percent being smartphone users.
Why You Need to Know: Mobile devices provide three key triggers for transformation and disruption of the status quo: Location Services, Mobile Apps and Personalization. Each of these triggers has resulted in a huge improvement in the customer experience. |
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Google is throwing its hat in the music streaming ring with Google Play Music, which recently launched a free version in the United States.
Why You Need to Know: With Google offering curation and compilation for specific moods, it may have an edge over efforts like Spotify, and that could be all it needs to survive and even thrive in the end. |
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A good chess player always has a plan in place. Whether it's five, 10 or 15 moves in advance, a good player knows exactly how the game ends.
Why You Need to Know: The same can be said in business, and the announcement of Comverse and Acision's agreement could prove to be commensurate with Bobby Fischer checkmating Boris Spassky. |
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I recently spoke with the Head of Enterprise Network Communications, Product and Strategic Marketing at Zebra Technologies about their new TW-522, which is a dual radio supporting 802.11n and 802.11ac.
Why You Need to Know: Combined with the T5 product, they represent a 'power over Ethernet' hospitality solution that represents a change in the way hospitality can service hotel guests. |
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