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Next-Gen Service Provider: March 29, 2012 eNewsletter
March 29, 2012

Texas Service Provider Alpheus Targets Enterprise via the Channel

By Paula Bernier, Executive Editor, TMC

Alpheus Communications (News - Alert) is bringing its deep fiber assets, data center and transport services in Texas to enterprise customers via select master agents. The company announced the news this week at the Channel Partners event in Las Vegas.

The 10-year-old company, which in December was sold to Los Angeles-based private equity firm The Gores Group, traditionally has sold its services on a wholesale basis to other service providers. It will continue to do that, but now is leveraging its network to address business customers as well, explained Scott Widham, who was named CEO of Alpheus following the company’s acquisition late last year.

Widham brought in Layne Levine, now Alpheus senior vice president of enterprise sales, to help it with that effort. Levine and Widham worked together a few years back at Broadwing (News - Alert) Communications, at which Widham was co-CEO and Levine was senior vice president of sales and support.

“I’m putting the band back together,” said Widham.

The Alpheus team already has signed an agreement with master agent Telarus (News - Alert). That relationship also was announced this week.

"Alpheus will make a fantastic supplier in our portfolio," commented Adam Edwards, president of Telarus. "This new relationship demonstrates our focus on becoming the preeminent source for Ethernet. Alpheus is a leader in metro Ethernet, Ethernet-over-LAN, Ethernet DIA, and data center services. As one of Texas' largest fiber network operators, we know our agents will be able to compete and win more enterprise business in Dallas, Houston, San Antonio, Austin, Corpus Christi, and the Rio Grande Valley." 

Levine and Widham said Alpheus expected to forge relationships with addition channel partners, but added that will consist of just a small handful of master agents.

Channel partners and customers that sign on with Alpheus will find that the company is quick, fast and fun, commented Levine. Unlike some large incumbent carriers, he explained, Alpheus will make its people available to its master agent partners and it won’t make them jump through hoops to get things done.

“Alpheus is a nimble, fast-paced company, and those qualities are valued by agents who want to rapidly meet their customers’ needs while quickly recognizing revenue in the process,” said Levine. “Our support staff builds one-on-one rapport with customers, and that’s key for agents who entrust their customer relationships with Alpheus. When customers or agents call Alpheus, they receive personalized service, not an endless phone tree of frustration.”

Edited by Rich Steeves


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