March 28, 2011
Business Video Desktop Creation at 'Tipping Point,' Accordent CEO Says
By David Sims, TMCnet Contributing Editor
The company is in the enterprise video management business, and for the past ten years have been selling products to let companies produce online content, and support the delivery of that content.
Looking forward to upcoming trends in the industry, Newman said what would be interesting would be to see how vendors and providers work together to “provide a holistic product for large organizations.”
He gave the example that since Accordent is at the show sharing a booth with Microsoft (News - Alert), that demonstrates how Accordent operates with Microsoft’s Lync for desktop content creation – “which I think is really at a tipping point.” This can help in bringing that content into a secure management system, and if organizations want to, letting them port that content into their share point.
The business isn’t that complicated, Newman said, explaining that it boils down to understanding what it is organizations want to do and what systems they already have deployed, and “working within those environments.”
Noting that this was the first business video expo held in Miami, Newman remarked that the show has “fantastic potential. You drew in a lot of great companies, the enthusiasm was really high, you got the word out. I think it’s representative of a space that’s going to grow by leaps and bounds, and it really merits its own show.”
Earlier this week Vonder Haar wrote that with the March 23 announcement by Polycom (News - Alert) of its plans to acquire business video pioneer Accordent in a cash deal valued at $50 million, “we now have an official starting point for the Business Video M&A Era that puts us squarely in the middle of those two possible market trajectories.”
David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Jennifer Russell