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Consumer Electronics: September 02, 2009 eNewsLetter
September 02, 2009

Virgin Mobile USA and LG Mobile Phones Launch LG Rumor2

By Raju Shanbhag, TMCnet Contributor

Virgin Mobile USA has teamed up with LG to introduce LG Rumor2, its newest handset that makes it easier for users to stay connected to their social networks. The handset, which features a sleek, slide-out QWERTY keypad, is available exclusively at Radio Shack beginning in September for $129.99.

LG Rumor2 also features a GPS location-awareness feature, which will be enhanced with the addition of Virgin Mobile (News - Alert) Navigator powered by Networks in Motion, the companies said in a press release.
The LG Rumor2 is also available to no-contract customers for the first time and it supports Virgin Mobile USA’s “Ultimate Inbox” application for e-mail and instant Messaging. This makes it easier to stay connected to internet destinations such as Yahoo!, AOL, Windows Live/Hotmail and Gmail/Google (News - Alert) Talk, as well as with IMAP and POP3 e-mail accounts.
“With Rumor2, we’ve taken an already popular, stylish phone and souped it up with some of Virgin Mobile’s signature add-ons to help our customers seamlessly stay connected anytime, anywhere,” said Matias Monges, vice president for Virgin Mobile USA’s mobile devices arm. “This handset also features ‘Connect,’ our social-networking dashboard solution with your favorite sites accessible in one place.”
With this phone, users can click once to upload the new and improved MyPix album and post clear pictures automatically. Other features include Stereo Bluetooth Wireless, the ability to store 600 contacts, Google Maps, Opera Mini, and a music player with playlist management. Users can also mix and match Virgin Mobile USA’s monthly plans without annual contracts
Recently, telecom service provider Sprint Nextel agreed to acquire Virgin Mobile USA for approximately $483 million, in an effort to expand its footprint in the prepaid market segment. The company already owns 13.1 percent stake in Virgin Mobile USA, and will now acquire the shareholdings of Virgin Group and SK Telecom (News - Alert). Sprint plans to retire all of Virgin Mobile USA’s outstanding debt upon completion of the acquisition in the fourth quarter of 2009 or early 2010.

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Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Marisa Torrieri


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