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January 23, 2007

Alltel Wireless and Motricity Introduce Axcess Ringbacks

By Niladri Sekhar Nath, TMCnet Contributing Editor

Alltel Wireless has introduced its “ringback tones” service with which customers can choose a song or sound that callers will hear while waiting to be connected to the caller. The ringback tone catalogue includes music from an extensive range of genres including Hip Hop, Rock and Country.



 
Alltel has hired Motricity’s Fuel technology platform to offer the service. With the platform, Alltel customers can buy ringback tones from the Internet, SMS and WAP.
 
Ringback tones are now integrated with the current Storefront that Motricity already provides for Alltel Wireless so customers can buy ringtones, graphics and now, ringback tones from a central source.
 
“Alltel Wireless continues to offer services that enable customers to live a mobile lifestyle that reflects their unique personality,” said Ryan K. Wuerch, CEO of Motricity, a leading provider of mobile content services and solutions in a statement.  “Motricity is focused on helping companies like Alltel bring a mobile experience that is fun, easy and personalized and we are pleased that Alltel has again chosen Motricity as a strategic business partner.”
 
Scott Moody, director of data services for Alltel Wireless, also commented that Motricity has been a key partner in their commitment to offer customers a satisfying mobile experience.
 
“Last year, we broke down the carrier calling barrier on the voice side with ‘My Circle,’ said Moody. “This year, we bring customer choice and control to the user experience with Celltop by making it easy for our customers to tailor their mobile experience to reflect their personalities, preferences and lifestyles.”
 
Motricity provides mobile content services and solutions that deliver profitable mobile content offerings for partners such as BET, CBS, NBC, Turner, Cingular, Alltel, Sprint (News - Alert) Nextel, Palm and others.
 
 
Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking
 
 
 

(source: http://www.tmcnet.com/comsol/articles/4699-alltel-wireless-motricity-introduce-axcess-ringbacks.htm)

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