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September 16, 2008
September 16, 2008

Consulting Firm Emergent Success Picks Hosted Phone and Fax System from RingCentral

By Mae Kowalke, TMCnet Senior Editor

Businesses in many industries struggle with decisions regarding the best phone solution to meet their needs. No matter what product or service a company offers, the ability to easily and affordably connect with customers, and to keep internal teams — whether at the same site or geographically dispersed — in touch is of vital importance.

One such company, Emergent Success, wrestled with the phone system question and decided that the hosted business phone service from RingCentral (News - Alert) was just what it needed. Emergent is a consulting firm with a distributed workforce, and as such efficient communications is key to its success.
With the goal of optimizing its efficiency and staying true to its business model, Emergent tapped RingCentral for a multi-extension business phone service setup with the features one might expect in an enterprise-class solution but at a price affordable to a much smaller company.
“We wanted the professionalism and functionality of a Fortune 500 phone service but needed flexibility to connect easily with our team of professionals, regardless of their location,” said Janet Buck, co-principal of Emergent Success, in a statement. “RingCentral delivered all of that and more at a dramatically lower price than traditional telecommunications services.”
With the RingCentral system, Emergent’s staff of consultants can access voicemails and faxes from their BlackBerry (News - Alert) PDAs. This access is just part of the power the service offers. Buck also cited the following capabilities as key reasons why Emergent picked the RingCentral solution:
  • Hosted connectivity so geographically-dispersed teams can seamlessly communicate with clients and with one another.
  • Internet fax service that lets team members send, view, edit and share faxes using their PDAs.
  • Voicemail messages delivered via e-mail for easy access and distribution to other team members.
  • Answering rules that can be configured to automatically route calls to the right person based on time of day.
Buck said that ultimately the decision to go with RingCentral had a lot to do with the fact that the company really understands the communications needs of small to medium-sized businesses (SMBs).
“Every facet of the system, from the Web interface to the professional feature set, was clearly designed with the entrepreneur in mind,” Buck said. “With RingCentral we can confidently and seamlessly grow our business knowing that the system is scalable, cutting edge and synergistic with the needs of our business.”
Related News

INTERNET TELEPHONY Conference & EXPO — the biggest and most comprehensive IP communications event of the year — is going on this week (September 16-18, 2008) in Los Angeles, California! The show features three valuable days of exhibits, conferences, and networking opportunities you can’t afford to miss. Be sure to check out and blogs from Rich Tehrani, Greg Galitzine, and Tom Keating for news highlights from the show. See you there!

Mae Kowalke is senior editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Mae's articles, please visit her columnist page. She also blogs for TMCnet here.

Edited by Mae Kowalke


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