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January 25, 2008

PhoneFusion Unveils Enhancements to its PhoneFusion Service

By Tim Gray, TMCnet Web Editor

PhoneFusion, a provider of communications solutions for outfits ranging from the smallest mom and pop shops all the way up to the biggest of enterprises, today at the Internet Telephony (News - Alert) Conference & Expo announced an enhanced version of its flagship PhoneFusion One product.

The new enhancements have integrated a Unified Communications solution with the VoIP technology, providing small businesses an easy adoptable and affordable way to manage all of their daily communications, according to Louis Libin, chief executive officer of PhoneFusion.

“Using valuable feedback from our customers, we are excited to expand PhoneFusion One’s rich feature set, giving millions of people who work in small businesses new ways to get more out of their work day,” said Libin.

The PhoneFusion One Control Center provides subscribers call control directly from their desktop. Using the Control Center, subscribers view on a small caller ID box on the computer screen. With that information, the subscriber can choose to send the call to voicemail, hang up, accept the call or transfer it to another number.

The New York-based outfit is charging beginning rates of $3.95 a month providing small business professionals “access to the same features and benefits of some of the most advanced enterprise class Unified Communications (News - Alert) systems,” said Libin.

“We’re confident that small businesses will recognize the value of integrating this powerful service in their daily communications,’ he said.

PhoneFusion One delivers standard features found from a traditional phone service, as well as some of the more advanced business functionality available. The new features include Control Center from the desktop, a Softphone application that allows the computer to work as a telephone, the ability to record and deliver announcements based on time and a powerful voicemail application that centralizes multiple voicemail boxes and allows people to see a list of their voicemail messages right on their mobile device.

Jonathan Hollander, executive vice president of PhoneFusion, said the enhancements deliver a comprehensive set of business communications features available to small businesses.

PhoneFusion One, users need only one phone number that when dialed, PhoneFusion One directs the call to the phone or fax as the subscriber chooses.

IN addition, the PhoneFusion One’s softphone application essentially turns the computer into a telephone, enabling people to make and receive calls and access voicemail over a high-speed Internet connection, creating a Unified Communications  product.

“Small businesses are looking for a Unified Communications system,” said Hollander. Most of them work virtually or are not tied to their desks at all. These workers need the ability to receive and make critical business calls regardless of where they are or what time it is.”

PhoneFusion One says these users need a solution to help manage the “spider web” called their daily communications and that includes integrating landline, mobile, VoIP, e-mail and fax into a single touchpoint.

“Small businesses have limited budgets and IT staff for training,” says Hollander. “They need a solution that can be customized to their personal habits.”

Other unique features include Outbound Faxing, Virtual Attendant, Automatic Call Recording, Click to Call Hyperlink and Call Me Now.

Tim Gray is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To see more of his articles, please visit Tim Gray’s columnist page.


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