Free Webinar
Register Now!
Series 1

CRM Strategies for the
Social Customer


Series 2

Open Source and CRM 2.0
the Next Frontier


Series 3

Impact of Wireless on
CRM Adoption and the
Social Customer

July 30, 2008
2:00pm ET/ 11:00am PT


Free Webinar Series:

New World CRM – Enterprise 2.0 and the Era of the Social Customer

Sugar CRM - 3 Part Series

The way we communicate has changed dramatically. People now trust on “someone like me” more than they trust their own relatives. Customers are more demanding than they ever have been and are insisting on more than just being sold AT and getting messages pushed AT them. They are insisting on owning their own experience with a company and owning their relationship to that company.

This three part series of webinars by Paul Greenberg, Chief Customer Officer of BPT Partners and author of CRM at the Speed of Light (4th edition, December 2008) will highlight how your business can deal with this new kind of customer – a customer that you have to deal with, want to or not, prepared or not. Learn how to be prepared and you’ll find out you do want to.

Series 3:

Impact of Wireless on CRM Adoption and the
Social Customer

July 30, 2008 2:00pm ET / 11:00am PT

Register Now!

Series 2:

Open Source and CRM 2.0 the Next Frontier


View Archive

Series 1:

CRM Strategies for the Social Customer


View Archive


Paul Greenberg
Chief Customer Officer, BPT Partners

Paul Greenberg is an internationally renowned expert on CRM and one of CRM’s most influential authors. His best-selling book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, is now in eight languages and is used as a textbook in over 60 countries and universities across multiple continents. It is called “the number 1 CRM book” by The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. It is called “the bible of the industry.” Mr. Greenberg has years of experience with both CRM and Enterprise Resource Planning (ERP). He has built SAP and People Soft practices and, has extremely deep ties into the CRM and enterprise applications communities. He writes regularly for publications like CRM Magazine, and CRMGuru. He is a contributor to multiple other national business magazines and newspapers including the New York Times where he is quoted as a subject matter expert. He is considered one of CRM’s leading authorities on strategy and on the state of the market. He is a keynote speaker at conferences and seminars in the United States, across Europe, Asia and Australia. Mr. Greenberg is the co-chairman of the newly created CRM Research Center at Rutgers University and has been named the Executive Vice President for the CRM Association. He is a member of the Board of Advisors of Baylor University’s MBA CRM Program. He is a member of the Destination CRM Board of Experts, SearchCRM Expert Advisory Panel and the CRMGuru Expert Guru Panel among many others.

Mr. Greenberg is a founding principal and executive director of BPT Partners, a global CRM consulting, training and research company focused on practical strategies and ’best practice’ process, tools and techniques that deliver significant ROI to its clients companies while developing and enhancing the competency of its professionals in CRM Sales, Marketing and Services positions. He is president of the 56 Group, an enterprise applications consulting services firm, focused on CRM strategic services. Prior to his position as president of the 56 Group, LLC, he was the executive vice president of Live Wire, Inc. a Massachusetts-based enterprise applications staff augmentation company. Before that, he was vice president of marketing for Atlantic Duncans International (now Optimos) where he was responsible for developing and securing strategic relationships with critical vendors and partners. In addition, Mr. Greenberg was the director of strategic relations for Nexgen Solutions, Inc., where he was directly responsible for generating business development working with Fortune 500 clientele.


Martin Schneider
Director of Product Marketing, SugarCRM

Martin handles competitive intelligence, marketing positioning and analyst relations. Prior to joining SugarCRM, Martin held the position of senior analyst with technology industry research firm the 451 Group, headquartered in NYC. Martin covered the CRM landscape for the 451, analyzing and consulting on such topics as Software-as-a-Service, business intelligence and open source applications. Martin also covered the CRM space as news editor with CRM Magazine in New York.



Brendan B. Read
Senior Contributing Editor
Customer Interaction Solutions, TMCnet

Brendan B. Read is a leading contact center industry journalist, with extensive experience covering site selection, outsourcing, teleworking, e-learning/e-training, and business continuity. He has held editorial positions with Call Center Magazine and DM News and has written for other publications including 1to1, Call Center Management Review, Contact Management, and Direct Marketing News. He is author of “Designing the Best Call Center for Your Business,” “Home Workplace,” and, with Joseph Fleischer, “The Complete Guide to Customer Support.” He is also a contributor to Computer Telephony Encyclopedia, authored by IP Telephony editor Richard ’Zippy’ Grigonis. Read has been on the inside of the teleservices industry. He provided corporate communications for The AnswerNet Network, one of the Top 50 Teleservices Agencies, from 2004 until 2007. He has spoken and has been a panelist at conferences including ACCE, Call Center Demo, the DMA, ICCM, and ICMI Knowledge Exchange. Business journalism has been Read’s forte. In 1989 he won a first place business writing award from the Oregon Newspaper Publishers Association for a series on Portland, Oregon-area downtowns. He later lived in New York City, Seattle, San Francisco, and in the UK, working for a wide variety of publications covering the construction, electrical generation and installation, distribution and warehousing, international trade, legislation, metals, transportation, travel, and workplace safety. He also authored books on OSHA electrical safety regulations. His first article on teleservices, ‘TeleSell’, appeared in Electrical Wholesaling in 1992.

Read is a political science graduate from the University of Victoria, Victoria, BC, Canada.