From Mass Market to Mass Customization:
How You Can Compete in the Age of Personalization

Tuesday, June 24, 2008 10:00am PT / 1:00pm ET

With saturated markets for voice services and cell phones, service providers are hungry for ways to add new business while retaining current customers. They have already glimpsed today’s consumer appetite for personalization with CRBT and now video is increasing personalization along with customer engagement and satisfaction. At the same time, enterprises are looking to multimedia to increase worker productivity, create more effective training, and reduce operating costs.

The latest video-enabled value-added services are very enticing. Video Share, for example, lets a voice caller stream live or pre-recorded one-way video from a handset to any another party or multiple parties on the call regardless of whether they are on a mobile or fixed network. The sender can see what is being streamed and can provide real-time narration over the audio portion of the call, explaining the content of the video to those receiving it. A vacationing couple can send live video postcards to their friends or a real estate agent can stream video of a house to entice prospective buyers. Other innovative revenue-generating service possibilities, suitable for consumer or business use, include Interactive Voice and Video Response, Audio or Video Ring Back, Multimedia Messaging, Video Caller ID, Video Portals, and Mobile Video Conferencing.

Learn about these new services and how to implement them quickly and cost-effectively with products from Dialogic, an established catalyst for innovation in media resource technologies.

After the presentation, the Webinar will be open for a live Q&A.   Be sure to have your questions ready!

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PRESENTERS:
 

Susan Chlebove
Segment Marketing Manager, Dialogic

Susan Chlebove is the Segment Marketing Manager responsible for marketing strategy and positioning of Dialogic’s portfolio of product offerings for the Service Provider market. She joined Dialogic in 2007 to support Dialogic’s growth in that segment, bringing 16 years’ experience in the Wireless Systems division of Lucent Technologies (now Alcatel-Lucent). Her experience covers a broad set of roles in communications and network technology, having served in positions including System Architecture, Pre-Sales Engineering and Marketing for core network products at Lucent.

Susan holds an M.S. in Computer Science from the Illinois Institute of Technology and a B.S. in Electrical Engineering from Northwestern University.
 

Erik K. Linask
Group Managing Editor, Technology Marketing Corporation

Erik oversees the daily operation of TMCnet, which delivers news, information, videos, white papers, podcasts, and more to three million visitors each month. He is also a contributor to TMCnet as well as TMC’s IP Communications publications.

Prior to joining the TMC team, several years ago, he was Managing Editor at Global Custodian, a global securities services publication, where he also managed the magazine’s survey research. Erik began his professional career at management consulting firm Leadership Research Institute.



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