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[September 16, 2003]

Gold Europe and Phonetic Systems Expand Voice Driven Solutions Offerings in Europe

Phonetic Systems, a leader in global real-time speech recognition solutions, today announced a reseller agreement with leading voice applications company Gold Europe Ltd. Gold Europe will act as a value-added reseller for selling Phonetic Systems’ software and applications to the UK call center and enterprise markets.

Through the partnership, Gold Europe will resell Phonetic Systems’ Voice Search Engine (VSE) as well as the company’s pre-packaged applications such as PhoneticOperator. With the addition of Phonetic Systems’ software, Gold Europe can now offer a full range of powerful speech-enabled solutions to its current and potential clients in the UK. Gold Europe’s development expertise will allow them to also perform application development and provide superior support to its customers.

“The world-wide need for voice driven solutions is growing exponentially and we are very excited to have Gold Europe as our partner in the UK,” said John McCready, VP of Marketing at Phonetic Systems. “Gold Europe will further enhance our company’s position in the UK and European marketplace as well as accelerate the deployment of highly cost effective speech solutions.”

Phonetic Systems’ patented VSE is standards-based with an open API. It can provide a variety of standalone applications or it can be integrated into any platform or environment. The VSE can power a large variety of voice-automated applications such as identity management, information retrieval, address change, customer care, call routing, virtual calling card, and password reset. Distinctively, the VSE has the ability to search highly dynamic datasets of information with automatic performance optimization. The VSE’s patented technology provides specialized directory preparation techniques to automatically tune data for speech access regardless of directory size, how much new data is being added or how often. For the customer, this means that speech tuning costs are eliminated, overall customer satisfaction is higher and they receive a faster return on investment.

Ron Griffiths, Managing Director of Gold Europe said, “We are very pleased that our company has partnered with Phonetic Systems ” Griffiths added “The addition of their product line will allow us to offer a fully integrated suite of products to our call center and enterprise customers. With the many developments in the Directory Enquiries and name dialing arenas the Voice Search Engine gives us a unique product to address this growing market.”

Gold Europe plans to expand its development facility out of their current operation in the WDA’s @Wales Digital Media Initiative facility in Cardiff Bay, to enable the development of additional packaged applications for specific vertical markets. Their focus will be set not only on traditional speech recognition areas, namely the call centre market, but also on the development of packaged applications for the CRM market. Making use of new technologies such as Voice XML and VSE, Gold will be developing applications that integrate the use of mobile phones and current web infrastructures. Gold Europe has delivered custom applications to many blue chip companies adding significant value to their businesses. Applications such as a full telephone banking suite for the Bank of Ireland, multiple applications for guiding BskyB callers to the appropriately skilled advisors and enabling callers to automatically process their orders with QVC in Germany. Other clients include Centreparcs, IBM, JPMorgan, UPS, BT, Sommerfields, Proctor and Gamble, Cofinga and Cigna Healthcare.

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