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Providing the best customer service has always been important for businesses, but digital technology has elevated the practice to new heights. Customer data and the ability to analyze this information now makes it possible to anticipate the needs of consumers and deliver a customer experience that is present throughout the whole journey. The Customer Engagement Optimization solution from Verint Systems is a great example of what is available in the market place when it comes delivering superior customer service in today's always on and connected world.

The company just announced its 2017 Americas Customer Advisory Board, which is made up of more than 25 global companies from North, Central and South America who use the Verint (News - Alert) Customer Engagement Optimization solutions throughout their operations to continuously improve the way they interact and engage with their customers.

According to Verint, the Customer Advisory Board was established to deliver experiences that go above and beyond the end customer's expectations by focusing on the value and customer engagement technology to deliver consistent, contextual customer experiences. The Verint customer council is part of every global region across many industries and solution categories as advocates for and liaisons to make the "voice of the customer" the primary focus. This is accomplished by implementing initiatives that push customer engagement to new levels with an organization's strategic direction and establishing best practices to ensure safe policies are set into action and carried out properly.

Ryan Hollenbeck, SVP, global marketing and executive sponsor of the Verint Customer Experience Program, says the company's Customer Advisory Boards are essential to how it develops lifelong customers, which have been responsible for driving innovation in the segment. Hollenbeck goes on to say, "These boards bring together customers throughout the year to explore trends and evolving needs, and to provide high-impact value and guidance that fosters relationships, delivers strategic feedback, builds thought leadership and brings customer perspective into everything we do."

Some of the members of the Board include: Atento, Cognizant (News - Alert) Technical Solutions, Convergys, Holland America Line, New York Life, Safelite AutoGlass, Sage and Westpac Group. These and the other companies that make up the Board represent vertical markets across a wide range of industries, including automotive, banking and financial services, customer management, healthcare, insurance, manufacturing, retail, technology, telecommunications and more.

The Verint Customer Engagement Optimization solution helps organizations manage the entire communications channels of their customers and achieve better outcomes by improving loyalty, increase revenue, improve efficiency, and reduce risk with less effort in a comprehensive platform for customer engagement.