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Webcasting Featured Article

February 19, 2009

Get Ahead with Live Webcasting from Onstream Media

By Stefania Viscusi, Assignment Desk Editor

Webcasting services have taken off as a popular way to reach online audiences for training, education, sales, and more. And webcasting is not only beneficial economically, it also has become a key way for companies to influence audiences and gain market share.
As people spend a greater amount of time consuming media, communicating with contacts and even working online, a shift to this medium has taken over in many sectors.
Live webcasting sessions, where broadcasts of events in real-time are streamed over the Web, can provide a number of new possibilities.
For those in the medical field, for example, live feeds of medical procedures can make learning or sharing new information easy and fast.
TV stations can also find advantages in webcasting, such as the ability to broadcast events like concerts or other important programs over the Web for viewers to watch.
Musicians have discovered the power of reaching audiences through the Web and are increasingly turning to webcasting to deliver their music to fans via live concert series. Webcasting these events has not only caught the attention of music lovers, but advertisers as well.
With social media of all kinds on the rise these days, Webcasting has also grown in popularity for its ability to change the way media is shared with the world. Instead of just adding pictures or short video snippets online, the ability to stream a live webcast session brings a whole new element to viewing events and other broadcasts, as they happen.
Onstream Media offers both live and on-demand audio and video webcasting production services including project management, video filming and audio recording, rehearsals, assisted slideshow push, engineering support, equipment rentals and more.
Making use of event production services can guarantee that webcasts are delivered successfully and are available via an Internet connection to any one in the world.
With Onstream Media's robust architecture, companies can successfully deliver secure, rich-media content to lower the cost of communications and eliminate the need to travel.
For more, be sure to check out the Webcasting channel on TMCnet.
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Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.

Edited by Stefania Viscusi

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