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January 27, 2009

Webcasting Helps Non-Profits Reach More With Less

By Stefania Viscusi, Assignment Desk Editor

Non-profit organizations have always faced challenges with finding new and innovative ways to raise funds or grab the attention of potential donors.  With the advent of the Web, and the ability to spread messages to larger groups and over farther distances, non-profits have found a new way to reach their audiences.
Not just by email or Web sites dedicated to their cause, but more effectively, non-profits are turning to webcasting to communicate with local constituents via audio and video conferences.
Webcasting solutions provider Onstream Media allows users to broadcast via the Internet live or on demand just as traditional television and radio broadcasts would occur. This cost-effective medium provides the benefits of a “face to face” environment without having to actually be in person.
Webcasting offers non-profits a more immediate and powerful medium to convey their messages and talk about their cause. Furthermore, they can broadcast important events and meetings that effectively communicate with potential donors.
Non-profits can also realize significant financial advantages with this powerful medium in the form of reduced marketing, administrative and travel costs when they use the Web to reach important audiences. In addition, webcasting also allows them to be more responsive to members and communicate in a much more efficient manner.
Onstream Media's Audio Webcasting solutions come with everything an organization needs to deliver a professional video Webcast, including production planning, video technician support, event producers, pre-event planning and testing, and more.
For more, be sure to check out the Webcasting channel on TMCnet
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Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.

Edited by Stefania Viscusi

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