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January 21, 2009

Webcasting Takes Entertainment to a Whole New Level

By Stefania Viscusi, Assignment Desk Editor

Businesses have increasingly turned to Webcasting services for the technology's ability to save time and money on business travel while allowing face-to-face meetings to occur over the Web. The technology also makes it possible to provide training and present other educational materials in a clear and concise way online.
Today we are seeing Webcasting move beyond corporate announcements and training sessions to also provide the entertainment world with a way to reach out to audiences, like never before.
In the entertainment industry, which is without a doubt one of the most cutting edge and competitive fields, garnering the attention of new customers is key to success. Today, with more and more people online, there has been a natural move toward attracting these viewers by making it possible for them to watch their favorite stars and other entertainment media right from their computer screens or mobile devices.
Since ‘content is key’ in the media and entertainment business, and because this kind of rich media drives viewers to a business’s site; entertainment companies, large broadcasters and major corporate clients are all looking to live and on-demand webcasting.
In the online world entertainment companies can create, collaborate and communicate using audio, images and video for movies, music, TV, advertising, production and virtually any other form of entertainment and media.
OnStream Media, an online rich media communication service provider with hundreds of webcasting clients, empowers companies with the technology they need to get entertainment online. The company's Media Visual Webcaster, a browser-based webcasting application, allows users to broadcast via the Internet live or on-demand, audio and/or video transmissions, much like traditional television and radio broadcasts.

Furthermore, webcasting brings a whole new dynamic to those TV viewers who were once limited to only watching programs in front of a television at dedicated show times. Instead, webcasting services make it possible to have on-demand programming that lets people watch improved footage, highlights and more from sports events and shows like the Academy Awards and Grammy's.

The popularity and demand for entertainment through Webcasting has not gone unheard. Onstream Media is one of many companies offering these services, for a number of large, well known corporations such as Victoria’s Secret and Coca-Cola (for their Diet Coke Style Series where events were streamed live over the Internet). The company also streams content to digital outdoor billboards, mobile devices and for movie premiers such as Pirates of the Caribbean where live Webcasts allowed viewers to get an inside view on all the events happenings.
For more, be sure to check out the Webcastingchannel on TMCnet.

Stefania Viscusi is an assignment editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Stefania’s articles, please visit her columnist page.

Edited by Stefania Viscusi

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