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December 08, 2009

Bridging Geographic Boundaries with Web Meeting Technology

By Amy Tierney, TMCnet Web Editor


As more and more companies take advantage of broadband Internet, the devices they use to access the World Wide Web is rising. And with the growth, the adoption of Web meeting technology is also growing.
 
Web-based meeting tools are becoming more important than ever for businesses because they can help companies reduce travel costs, as well as save employees time by boosting collaboration, the head of a Canada-based provider of VoIP software, told TMCnet in an interview.
 
“Saving time is particularly important because of today’s pressures of a limited amount of time available to get an increasing amount of work done,” Joe Compta, president and CEO, Bradon Technologies Ltd., told TMCnet in an interview, printed in full below. “Businesses are far more productive and far less restricted because of Web-meeting applications.”
 
Compta recently spoke with TMCnet about Bradon Technologies and how its SAViiDesk technology can help businesses enhance productivity and reduce expenses, eliminating the burden of geographic boundaries.
 
Our exchange follows.
 
TMCnet: How is Bradon Technologies' flagship SAVii Desk product helping enterprises change the face of meetings today?
 
Joe Compta (pictured below): SAViiDesk offers new technological advances over existing Web meetings programs that provide far more flexibility to meeting participants in how and where meetings can be held, the equipment required for the meetings, the quality of the meetings and the cost of the meetings. SAViiDesk's cutting edge technology allows for 100 percent VoIP Web meetings, comprising audio, video and desktop sharing without sacrificing the quality of the presentation. The audio-video synchronization is real-time (not choppy) and the voice quality is second to none. SAViiDesk is the ideal Web meeting application to be delivered over mobile smartphones. Currently, multiple participants can view VoIP presentations using Blackberry devices including the Storm and Bold on GSM networks and smartphones running Microsoft (News - Alert) Windows Mobile 5.0/6.0/6.5. Moreover, because SAViiDesk does not have to be installed in the computer it can be used in airport lounges and in systems, such as military uses, where installing the program is not an option. Also, SAViiDesk provides more security for the user since the BTAC algorithm, itself, is proprietary and cannot be reverse engineered.
 
In comparison to other Web meeting products that added a VoIP component to their existing infrastructure, SAViiDesk was built from the ground up as a VoIP conferencing application. The underlying proprietary audio codec technology (BTAC) was designed by Bradon from scratch and there is no other codec in the marketplace that compares to it. BTAC exhibits superior encoding and decoding technology and high audio compression levels, all while utilizing low CPU resources. 
 
The bottom line benefits of SAViiDesk for enterprises are global Web meeting accessibility at low VoIP rates. SAViiDesk lets companies eliminate call bridge charges and allows users to connect to or host a meeting whether they're in a remote village or traveling by train, plane or automobile. As an example, with a simple Webcam device attached to a laptop, a complete audio/video training session can be conducted on a train en route from Toronto to Montreal. This lets people with tight schedules get work done, even when they're on the road. The end result is higher productivity in the workplace, delivered at a lower cost, with the elimination of geographic and mobile boundary restrictions. 
 
TMCnet: How is SAVii Desk most used?
 
JC: SAViiDesk allows for an unlimited number of participants without sacrificing on the quality of the presentation. For this reason, it is used by large and small audiences alike. Other VoIP-enabled Web meeting applications use inferior 'frame dependent' audio codec technology which causes a severe degradation in the quality of the presentation as the number of simultaneous users increases. SAViiDesk's underlying 'frame independent' codec technology eliminates this problem.
 
TMCnet: Why are Web-based, online meeting tools becoming more important for businesses?
 
JC: Web-based meeting tools are becoming more important for businesses because of the costs associated with traveling - fares and hotel costs, as well as the increasing concerns about physical contacts that can incur flu and other illness. Saving time is particularly important because of  today’s pressures of a limited amount of time available to get an increasing amount of work done. In addition, today's workforce is increasingly spread out across multiple global offices, with a larger percentage of sales people working from home. Web meeting applications allow employees and executives to collaborate and manage their respective departments regardless of where they're located. They also give sales executives the ability to deliver a higher number of sales presentations without the time or cost required to travel, and they enhance customer-facing Support and Training activities. In summary, businesses are far more productive and far less restricted because of Web-meeting applications.
 
TMCnet: How does the down economy, or "green theme" play a role in the popularity of the technology?
 
JC: SAViiDesk enables cost saving, which are increasingly important in a recession economy. Web meeting applications save companies money by allowing them to get more done without the costs and time associated with traveling. At the same time, it is environmentally beneficial by making it possible for people to work from home, thereby lowering fuel emissions on a macro scale.
 
TMCnet: Beyond document sharing, what are some of the advantages of using SAViiDesk's video component?
 
JC: SAViiDesk’s video component adds a personal element to the collaboration meeting or sales presentation. With a simple, inexpensive Webcam device, the people participating in the event can see each other and share ideas in real time.  



Amy Tierney is a Web editor for TMCnet, covering business communications Her areas of focus include conferencing, SIP, Fax over IP, unified communications and telepresence. Amy also writes about education and healthcare technology, overseeing production of e-Newsletters on those topics as well as communications solutions and UC. To read more of Amy's articles, please visit her columnist page.

Edited by Amy Tierney




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