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July 23, 2009

Bradon Technologies: Make VoIP Phone Calls Using the Internet on a SmartPhone

By Jessica Kostek, TMCnet Channel Editor

In today’s business world, telecommunications companies rely more on software than hardware in order to say ahead in an increasingly competitive industry, where customers make more and more demands of service providers. 

Voice over Internet Protocol, or "VoIP" is one technology that's seen increasingly wide us, delivering voice communication over the Internet and eroding the traditional barriers between IT and telecom. 
According to one Canada-based provider of VoIP software development, online meeting and technology, thegrowing IT/telecom interdependency could eventually develop into a conflict.
“Large telecommunications companies frequently combine landline, cell phone, cable TV and Internet Service offerings to customers to maximize revenue channels," officials at Bradon Technologies say. "These large conglomerates hold a lot of clout and have at times tried to restrict the onset of technological developments that could impact their revenue streams. As a case in point, in 1996, U.S. telecommunication companies unsuccessfully asked Congress to ban Internet phone technology."
The questions Bradon is asking now center on how the carrier industry will respond. Do these telecom giants want to be the “pipe” of the evolving unified communications marketplace or do they want something more?  With VoIP applications such as Skype (News - Alert) taking up bandwidth and giving little or nothing to the telecom operator, will carriers try to shut down VoIP usage within their networks? 
“In the United States and Canada, for example, carriers are currently allowing these programs. By contrast, in response to Skype, Deutsche Telekom (News - Alert) is not only blocking the VoIP connection, but will cancel the contracts of any subscribers who attempt to install workarounds to use Skype,” company officials said.
Bradon Technologies says it offers an alternative approach where telecom companies can carve out new revenue streams by leveraging these emerging technologies, becoming true “Unified Communications (News - Alert)” companies.
Bradon offers two key opportunities to ISPs, telcos and cable companies, called Unified Communications Companies, including the ability to:
  1. Re-brand SAViiDesk, Bradon’s award winning VoIP enabled Web collaboration product as their own and market it to their customer base as a platform for generating Social Networking, Education and Business Collaboration revenue streams. 
  2. Embed Bradon’s award winning Audio Codec technology into a VoIP telephony offering knowing that the quality of the end-user experience far surpasses Skype. High quality voice, data and video can be delivered very inexpensively to a customer base in WiMAX or WiFi (News - Alert) areas where broadband is available and bypass the huge capital costs to build out the infrastructure of cell phone towers and final connections. 
SAViiDesk allows people to meet and collaborate online using 100 percent Voice-over-Internet-Protocol technology. Users can share their desktop and share video, all without sacrificing sound quality. Participants can also attend online meetings by using their BlackBerry (News - Alert) smartphones as well as other Windows Mobile Smartphone devices, which makes work productivity mobile for whenever users are on-the-go.
Users can also connect with a landline or cell phone while in a conference in addition audio can be transmitted through the Internet by using a headset. Sharing desktop material such as Power Point presentations, a video feed of the presenter can be included, using a simple video cam device. 
Bradon’s newest audio codec, the Bradon Technologies Audio Codec, is a proprietary Frame Independent codec that utilizes the full 4 kHz frequency band with a sampling rate of 8 kHz. They may be Frame Dependent, using the Code Excited Linear Prediction coding paradigm, where behavior of past speech packets is used to predict the encoding of incoming packets.
One encoding frame length of 180 ms is used to support all four of BTAC’s bitrate offerings (2.4, 4.8, 9.6 and 19.2 kbps). Each frame is encoded and decoded independently of past frames.
Officials said, “The VoIP revenue disruption pattern for major telecom companies however, has only just begun. On the horizon is a situation where Smart Phone users can bypass traditional minute-based cell phone revenue streams by simply using the Internet on their phone to make a VoIP call instead.”
For more information visit Bradon Technologies’ Web site or check out their Web Meeting channel here on TMCnet.

Jessica Kostek is a channel editor for TMCnet, covering VoIP, CRM, call center and wireless technologies. To read more of Jessica’s articles, please visit her columnist page.

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