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July 21, 2008

Web Meetings Improve Marketing Departments

By Stefania Viscusi, Assignment Desk Editor

Marketing departments today are finding great advantage in the ability to communicate via the Web instead of having to travel and meet face to face with partners, colleagues and customers.
With a Web meeting, marketing teams can more effectively collaborate on things like product launches and other marketing initiatives without having to meet in person.
Not only does this cut significantly on costs, but also teams are able to better unify their marketing initiatives and create collateral that is consistent as well as reduce marketing cycles.
Using their own Web meeting room, a computer and an Internet connection, marketing teams can work together internally and share desktop applications like Word, Quark and Photoshop as well as increase their externally-focused marketing efforts to reach people via surveys, virtual seminars or conduct polls and virtual Web tours.
Genesys (News - Alert), a provider of unified collaboration and communication services offers the Genesys Meeting Center, a fully integrated voice, Web and desktop video conferencing solution in one intuitive Web meeting interface, so it's easy to use and available on demand.
Also, Genesys makes paying for using Web Meetings easy and economical with a simple up-front, multi-media minute rate that only charges for what is used.

For more, be sure to check out the Web Meeting channel on TMCnet.
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Stefania Viscusi is an established writer and avid reader. To see more of her articles, please visit Stefania Viscusi’s columnist page.

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