Exinda Networks (News - Alert), Inc. is one of the leading global providers of WAN optimization and application performance management solutions. The company recently announced the appointment of Willem Verhoof to Exinda country manager, for the countries that comprise the Benelux economic union. Verhoof will be responsible for driving Exinda’s sales and market presence in the region and managing its operations across Benelux.

Exinda is now focused on achieving a period of growth in its field organization to meet the needs of its rapidly growing customer base worldwide. In a release, Michael Sharma, CEO said that “Exinda’s experience in Benelux indicates there is a high density of small to mid-size global businesses with advanced communications requirements and capabilities within the Union. By increasing our presence and resources in these countries, network operators can leverage Exinda’s innovative solutions to ensure they have the network capacity and control to incorporate new business applications. We are confident that Willem’s experience and channel-centric approach will help us to grow and support our partners and our customers in this region.”

Verhoof brings to Exinda over ten years of experience in sales and building effective value-added reseller channels for a wide range of technology companies. Before joining Exinda, Willem was Regional Director EMEA at WinMagic, where he built a channel to serve customers in Benelux and other regions. Prior to this, Verhoof was Channel Manager Benelux at McAfee (News - Alert) and at SafeBoot, an IT security solutions provider where he was nominated “Best Channel Manager of the Year” by Channel Reseller News (CRN). He has also held senior sales and channel management roles at Westcon, Exact Software and e92plus.

Willem Verhoof said that “Companies in Benelux are recognized for their awareness and adoption of new innovations, particularly virtualization and centralization technologies, as a large percentage compete on a global scale. Companies are beginning to invest in ICT as the Union emerges from the economic downturn of the last few years, and require solutions that will maximize their investment over the long term. Exinda is uniquely positioned to ensure that network operators and their ICT providers have the visibility and management capabilities to optimize their networks to manage the applications they need.”