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VoIP Call Center Feature Articles

June 04, 2008

MERA Systems Reselling VoIP Solutions

By Tim Gray, TMCnet Web Editor

In recent years VoIP has been credited with making communications world go round, offering an attractive set of business opportunities to companies that are looking to increase their customer base and generate revenues. Enrollment in such reseller programs is often a cost-efficient way to manage a VoIP business. 
 
In fact, resellers being a valuable liaison between software manufactures scattered all over the world and VoIP carriers in a particular region, contribute to spreading beneficial technologies among a maximum number of users. However, it’s not what attracts numerous companies to this particular type of business. Resellers are more allured by the number of digits in total sums that they make out of it. In fact reselling programs give a competitive edge and provide a lucrative number of benefits to participants.
 
When a company buys VoIP solutions to resell the products to service providers reseller’s business benefits in a variety of ways.
 
The majority of software developers make reseller programs a “painless-to-enter and easy-to-deal-with experience enabling their partners to turn into successful vendors within a couple of hours or just with two mouse clicks,” said Konstantin Nikashov, CEO of MERA Systems (News - Alert).

Developers provide best-of-breed VoIP solutions which they have spent time, money and expertise on and resellers just enjoy reaping the benefits of great bargains. Sales figures are flying high also because vendors spend time rather on increasing customer base and actually selling the products that the market really needs than on developing a product and looking for a market niche for it.
 
Software manufactures often provide various support services for their resellers – sending marketing materials, consulting by means of e-mail/phone, or training technical support engineers and sharing precious knowledge about the products they develop. All these services save time to market and play a crucial role in keeping customers happy.
 
Resellers take advantage not only of developers’ expertise and experience but also of the price rates and flexible pricing policies available. Competitive commission structure and volume-based discounts are the most widespread benefits that VoIP developers advertise. These propositions work as a financial incentive as well as allow resellers to earn their bread and butter.
 
As an industry-leading developer of high quality VoIP sofstwitches MERA Systems constantly keeps its finger on the pulse understanding the needs and worries of VoIP solutions resellers and reflecting the market trends in highly attractive programs. MERA works hard to develop a set of rewards for vendors that are ready to sell state-of-the art VoIP sotswitches. MERA Systems is always happy to share its expertise on the products and provides an exhaustive marketing support to its resellers. The company’s flexible approach to partner programs allows resellers to handle technical support service by their own means or simply resell VoIP solutions leaving the support service to MERA engineers. MERA Systems adopts individual strategies in different regions and is ready to offer resellers a package of financial incentives.
 
MERA Systems believes in fruitful cooperation and solid partnership that shortens your journey to success, said Nikashov.
 
Tim Gray is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To see more of his articles, please visit Tim Gray’s columnist page.

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