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June 19, 2006

CallTower and Percipia Launch Hosted Communications Suite for Hotel Industry

By Mae Kowalke, TMCnet Associate Editor

CallTower, a provider of hosted communications solutions, announced Friday the launch of its new Hospitality Suite—a hosted voice and data services solution designed specifically for the hotel industry.
Hospitality Suite gives hoteliers the tools they need to offer differentiated communications services to travelers.
“Hotel and hospitality groups can now seamlessly add hosted, in-room voice, data and Internet services and marketing offers, without having to purchase and manage an on-premise PBX,” CallTower said in a press release.  
CallTower noted that, traditionally, phone systems were a reliable source of revenue for hotels, but with the advent of mobile phones and other wireless communications devices, today PBX systems are merely a necessary expense.
Hospitality Suite changes all that, allowing hotels to “attract clients and produce revenue in ways that traditional phone systems simply cannot do.”
Thanks to CallTower’s solution, hotel guests can be provided with the following customizable, in-room communications services:
  • Wake-up calls
  • Do-not-disturb notices
  • Information about dining options and local attractions
  • One-touch dialing
  • Scheduling of hotel services (e.g. spa appointment)
Hospitality Suite, built on Cisco’s CallManager technology, is being delivered in part through a partnership with Percipia, Inc., a developer and distributor of communications software and services.
The partnership gives CallTower licensure rights to bundle Percipia’s Parallax hospitality applications for Cisco color touch screen-based IP phones with Hospitality Suite. The deal also makes Percipia a member of CallTower’s Hosted Partner Program.
Example of Cisco IP phone application
CallTower’s executive vice president of sales, Mark Harris, commented in the release that, in addition to its other functions, Hospitality Suite lets hotels “work with local and national advertisers to provide outside marketing offers that their guests will appreciate and take advantage of.”
Mae Kowalke previously wrote for Cleveland Magazine in Ohio and The Burlington Free Press in Vermont. To see more of her articles, please visit Mae Kowalke’s columnist page.

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