Virtual PBX Featured Article

Fonative Unveils Real Recipient SMS

November 11, 2021

By Luke Bellos - Editor, Virtual PBX

CPaaS leader Fonative officially announced the launch of Real Recipient SMS™, a new contact center service allowing agents to securely send confidential text messages to customers, while remaining compliant with revised FCC guidelines for STIR/SHAKEN.

When first introduced a few decades ago, text messaging was originally viewed as a simple communication option between close friends and families. As years passed, texting was legitimized by businesses and professionals, and now rivals the popularity of phone calls, email, and even video conferencing. Because of this fact, business leaders now have a responsibility to ensure all SMS communications end with safe delivery to intended recipients.

The Real Recipient SMS service allows contact center agents to send messages confidently by authenticating caller information through the last recorded transaction. If customer information is altered,, Fonative’s new service will prevent the message from moving forward, and will simultaneously notify the sender. This service also allows agents to verify numbers through the FCC's Reassigned Numbers Database,allowing them to confirm any number is from a valid customer.

"Real Recipient SMS is an ideal way to protect personal information from falling into the wrong hands, and it also helps consumers who obtain new numbers from receiving unwanted texts intended for the prior owner," said Steve Smith, Founder/CEO of Fonative. "This is critically important for service providers in the healthcare industry who are bound by HIPAA regulations that restrict sharing of protected health information to anyone but the patient, as well as financial service companies such as banks, insurance companies, and collection agencies which are prohibited to divulge personal information to anyone but the customer."

Edited by Maurice Nagle


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