Zipwhip Appoints VP, General Counsel and Secretary on Heels of Successful Series D Funding

While texting is certainly a favorite pastime to millennials and Gen-Z, when SMS first became a business tool the enthusiasm was lacking. Then came results. SMS provides unparalleled engagement, offering access to customers 24/7 – whether we are talking emergency notification or special deals.

Zipwhip is harnessing the momentum of business texting, and as the firm continues to grow it is fortifying its leadership team with the appointment of Faye Ricci to vice president, general counsel and secretary.

“Faye brings a wealth of legal and management experience, especially in strategic transactions, enterprise sales and corporate governance, that will enhance Zipwhip’s corporate strategy, product development and value to our customers,” said John Lauer, CEO and co-founder of Zipwhip. “We are excited to welcome another strong leader to the Zipwhip team as we continue transforming our company.”

Leveraging over 20 years of industry experience, Ricci is tasked with the responsibility of the firm’s legal activities – enterprise sales, strategic transactions and business development etc. With a depth of expertise in data privacy regulations and the like, her insight is invaluable in an age of growing compliance statutes and concerns.

“I’m thrilled to join such a welcoming and inclusive team here at a critical juncture for the company,” said Ricci. “I’m eager to collaborate with Zipwhip’s impressive leadership to ensure we’re applying best practices around compliance and data-protection regulations, managing our industry reputation and safeguarding our customers’ privacy.”

Business texting is a trend that will certainly continue for years to come, and Zipwhip intends to put a recent Series D round of funding amounting to $51.5 million to use.

Does your organization text?

Edited by Maurice Nagle