Virtual PBX Featured Article

IMImobile Adds WhatsApp Business to Cloud Communications Platform

February 26, 2019

By Stefania Viscusi - Assignment Desk, Content Management

Business-to-consumer communications play a vital role in the success today. Especially for small and medium sized businesses that must compete with large call center technology and other enterprise tools.

Delivering consistent and immediate responses and feedback is key to engagement. To make this possible, WhatsApp released a WhatsApp Business API so businesses can connect with customers located anywhere across the globe via chat.

In addition to being able to communicate with customers in a way they prefer, the cloud communications capabilities have also helped businesses to cut down communications costs.

Now, IMImobile has announced it’s integrated the WhatsApp Business solution into its enterprise cloud communications platform, IMIconnect.

The company’s main focus is to help companies make use of mobile and digital technologies to automate customer experiences.

Together, the tools help to drive engagement and focus on two-way chat that’s delivered at a perfect point in the customer’s journey.

With WhatsApp Business API, IMImobile customers can set-up notifications on order statuses and deliveries as well as add self-service support options and automated responses for routine customer service questions. There is also the option to add a live channel for agent assistance when necessary.

Commenting on the new capabilities, Jay Patel, Chief Executive of IMImobile said, “We are excited to announce the integration of the WhatsApp Business solution today in our IMIconnect platform. We understand that today’s consumers want to communicate with businesses the same way they engage with friends and family - anytime and anywhere. The WhatsApp Business API helps to connect businesses and customers quickly and easily.”

Edited by Maurice Nagle


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