ActivePBX Announces Technology Advisors Pairing

Data collection drives the modern customer experience, as one of the key areas receiving enhancement in the contact center is the ability to deliver a more personalized customer journey. Integrating telephony and CRM is arming agents with more data at their fingertips and more insight into what the customer wants.  

ActivePBX announced a partnership with Technology Advisors, Inc., which will integrate cloud communications with CRM to improve personalization of the sales experience by giving agents easy access to customer records as well as improve routing so that when a customer builds rapport with an agent they can build on that foundation.

“ActivePBX has the Cloud capabilities our customers are looking for,” says Technology Advisors CEO, Sam Biardo. “These businesses need reliable, CRM-friendly telephony integrations that keep their sales teams mobile and their services teams in the loop. ActivePBX offers the features that deliver on those needs while saving our customers time and money, so we’re looking forward to our partnership with them.”

The cloud-powered PBX integrates with a number of CRMs including Zendesk, Zoho, SugarCRM, Salesforce etc. Once integrated with a CRM, ActivePBX system will automatically records detailed call logs in addition to provide analytics reporting. The systems features robust call routing and a “whisper” mode enabling supervisors to aid agents without being obtrusive to the interaction.

“By collaborating with the team at Technology Advisors, ActivePBX ensures a consistent onboarding process for clients to leverage all of the features and functionality of their CRM and Enterprise cloud telephony platform.” says ActivePBX CEO, Alex Gonzalez. “Our team provides the personalized white-glove experience needed for a successful CRM integration.”

The contact center is receiving a cloud-powered, data-driven omnichannel makeover. Organizations embracing the digital era are reaping the reward. What’s in your contact center?

Edited by Maurice Nagle