Virtual PBX Featured Article

Euphoria Intros White-Label Cloud PBX for Resellers

June 14, 2018

By Paula Bernier - Executive Editor, TMC

South Africa’s Euphoria Telecom is appealing to resellers with a new offering called Seraphere. It’s a full-featured, white-label cloud PBX platform. And it enables users to select the broadband carrier of their choice.

The company introduced Seraphere at the 2018 Cloud Conference this week in South Africa’s Gauteng province. Euphoria Telecom plans to launch the new service in global markets later this year. The U.K. will get it first.

Seraphere was designed to simplify migration to the cloud. Euphoria Telecom says the service is easy to configure and manage. And it doesn’t require heavy upfront costs or specialists to manage Seraphere.

Because it’s white labeled, resellers delivering Seraphere can rebrand and package the offering as they like. They can also do their own billing.

Other Euphoria solutions include The Express Cloud PBX, which the company describes as a general purpose solution; The Enterprise Cloud PBX, with provides small and medium enterprises with the functionality, scalability, reliability and security they need; and The Integrator Cloud PBX, which provides reduced call rates, an auto-dialer, integration into Salesforce, and more.

“Euphoria does not constrain resellers to low margins, instead honours mutually beneficial partnerships,” Euphoria Telecom CEO George Golding once said. “Resellers are entitled [to] a significant portion of the revenue generated from the resale of Euphoria’s product.”

Eight-year-old Euphoria Telecom offers proprietary cloud PBX communication services for businesses in South Africa. The company has more than 600 business customers. That includes Altech Isis, Galaxy and Co, Groupon, Net1 Applied Technologies, Caturra Coffee, Steyn City, Cell C Franchise, Xeon Logistics, Affinity Health, Romans Pizza, Rosetta Coffee, Truth Coffee, Accounting Professional Training, Cosoft, Auto Prism, Grant Thornton Financial Services, Bach Accountants, Habitat for Humanity, BEEE Exchange Advisors, and many others.

Edited by Maurice Nagle


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