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December 11, 2009

Using Telepresence, Video to Increase Your Competitive Edge (5 of 5)

By Amy Tierney, TMCnet Web Editor


Editor’s note: In the fifth installment of its five-part series highlighting the industry segment, TMCnet discusses how businesses are using communication technology with BrightCom, a provider of integrated telepresence and video conferencing solutions. Recently, TMCnet showcased how BrightCom's telepresence can help companies reduce the need to travel locally and globally. This week, we show how the use of telepresence can help businesses gain a competitive edge.
 
These days, the economic conditions are making it harder than ever for companies to stay ahead of the competition. With travel budget cuts and small workforces, businesses are struggling to maintain communication and innovation within their own organizations as well as with clients and vendors.
 
But one technology in particular is giving organizations the boost they need to maintain their competitive edge – telepresence.
 
Internally, the use of instant telepresence, as well as video conferencing, helps businesses make quicker decisions and facilitates brainstorming sessions, BrightCom, a Huntington Beach, Calif.-based manufacturer of telepresence and video conferencing solutions and services, said. In addition, the tool allows for more effective collaboration among employees and customers.
 
Externally, companies can use telepresence and video conferencing to connect with customers, offer support, manage projects and strengthen relationships with remote workers or customers that are located anywhere in the world. In addition, businesses can promote their use of telepresence to build stronger relationships with their customers.
 
And BrightCom’s Lumina Telepresence technology helps companies achieve those goals.
 
The company’s Lumina Telepresence (News - Alert) series lets businesses interact face-to-face, allowing for a more personal communication. The real time exchange of information helps workers accomplish everyday tasks faster. In addition, Lumina Telepresence delivers a natural experience for communication, making people geographically remote feel as though they are in the same room.
 
BrightCom’s Visual Collaboration Server, a processor based, single network appliance integrates video, audio and data, and powers Lumina Telepresence and ClearView Video Conferencing with high definition, standard definition video and audio broadcasts alongside multiple data broadcasts.
 
The firm’s ClearView Desktop service allows organizations to instantly communicate with high definition or standard definition video and audio from the comfort of their personal offices. Users can also share documents, brainstorm and markup data for project management and customer support with BrightCom’s Web conferencing features.
 
To build on its offerings, BrightCom plans to release a new desktop solution later this month, company officials said.
 
BrightCom's VCS sever allows businesses to interoperate with other telepresence and video conferencing vendors through the use of industry standards such as SIP and H.263. BrightCom is also currently working with the Skype (News - Alert) for SIP beta program, allowing them to connect video broadcasts to Skype users around the world.
 
A number of BrightCom customers expressed interest in customizing the company’s solutions for their own customers.
 
For example, Uyemura International Corp., a supplier of chemical finishing technology solutions that specializes in PCB, selected BrightCom’s telepresence and video conferencing infrastructure for its Uyemura USA division. With it, Uyemura USA is linking its technical and sales teams to its Ontario, California-based headquarters and its Technical Center in Southington, Connecticut. In addition, Uyemura wants to offer its customers a channel to speak with the company’s sales and technical teams for project management.
 
According to BrightCom officials, more and more companies are finding that they are unique within their respective industries for implementing telepresence and video conferencing solutions. Because of this, companies like Uyemura and Vaughan Benz, a manufacturer of high-end furniture for the hospitality industry, are hoping to increase their market share as they are able to provide enhanced communication to their customers. 

To find out more about Bob McCandless, CEO of BrightCom, visit the company at ITEXPO East 2010. Scheduled for Jan. 20 to 22 in Miami, ITEXPO (News - Alert) is the world’s premier IP communications event. McCandless will speak during “Technology Innovations in Video Conferencing” at 10:30 a.m. on Jan. 22. Don’t wait. Register now.


Amy Tierney is a Web editor for TMCnet, covering business communications Her areas of focus include conferencing, SIP, Fax over IP, unified communications and telepresence. Amy also writes about education and healthcare technology, overseeing production of e-Newsletters on those topics as well as communications solutions and UC. To read more of Amy's articles, please visit her columnist page.

Edited by Amy Tierney




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