Telemarketing Software Featured Article

While sales teams have always faced considerable challenges, working from lists and cold-calling to qualify leads or stay in touch with existing customers, today’s technology has added considerable complications to the mix. Used properly, solutions such as CRM and business process management can be a great boon to the average sales team. Implemented or integrated improperly, they can add more hurdles to climb over in pursuit of sales excellence.

Still, hitting sales goals remains the number one driver for sales departments, and they shouldn’t allow themselves to get sidetracked by other issues. (Or, more to the point, they shouldn’t have to worry about it.) In a recent article for Business2Community, Josh Zielinski writes that there are some extenuating circumstances that will prevent sales teams from reaching their goals. Some of these include poor client/sales organization communication, resulting in bad lists or too few contacts to call on.

For this reason, good organization of sales assets in the form of lists, CRM databases and so forth is critical. To keep sales personnel from becoming distracted from their goals, sales solutions need to be intuitive, transparent and well integrated. One of those technologies that can help immensely with cutting out wasted time and effort is the outbound dialing solution.

Outbound dialing can save time and effort in the sales process. It can radically boost the number of calls made per hour, it can help make the right outbound calls to the right people at the right time, and it can ensure that lists are fresh and relevant, particularly when properly integrated with the CRM database and other solutions.

Telemarketing solutions such as that from VanillaSoft can help on all these points. They can assist sales departments in making lots of list-based sales calls and setting appointments, boosting call productivity by 50 percent or more and handling the distribution of leads to sales people. Auto dialer functionality, including both preview and progressive dialing, can be implemented across any phone system, including voice over IP (VoIP) telephony, and offer features such as call recording, real-time call management dashboard, team-based telemarketing call scripts, customizable reporting and dynamic call routing, together with the critical do-not-call compliance necessary to every successful sales team.

Cloud-based telemarketing solutions can be up and running in a short amount of time and with minimal fuss, and can be used from anywhere there is Internet connectivity. This allows sales teams to track every lead from cradle-to-grave, ensuring nothing gets left on the table. It also translates to higher conversion rates and fewer dropped leads, helping ensure that sales teams can make their goals, every time.

Because if sales teams aren’t hitting their goals and keeping the pipeline full, the rest is just window dressing: expensive window dressing.