Telemarketing Software Featured Article

VanillaSoft, a provider of telemarketing software, has joined as an exhibitor at the Association of Fundraising Professionals’ 50th Annual International Conference on Fundraising (ICON) to be held April 7 – 9 in San Diego, Calif.

Participation in the Annual International Conference provides the company with an opportunity to present its cloud-based tools to the global fundraising community to help automate their telephone fundraising campaigns and member outreach initiatives.

VanillaSoft offers lead management and customer relationship management (CRM) solutions for outbound calling campaigns. The solution, with centralized contact management, call scripting, e-mail templates and drip campaigns, will help ensure consistent, on-message communications to support fundraising goals.

The telemarketing software provider also helps improve efficiency and productivity by offering real-time dashboard view, intelligent call recording, auto dialing, donation tracking reports and easy import/export options with Salesforce.com (News - Alert), Blackbaud Raiser’s Edge, and other database applications.

The company claims that its telemarketing software helps improve team’s call productivity by 50 percent or more as well as better handles the distribution of leads to sales people.

Fundraisers are key tools used to help organizations build and maintain close relationships with donors, patrons, members, prospects and volunteers. A recent survey conducted by Ipsos Public Affairs on behalf of ChildFund International found that the return to the 6.2 percent payroll tax will result in one in five Americans reducing their charitable giving by an average of 29 percent.

 Further, the telemarketing software helps overcome an array of challenges faced during fundraising campaigns. It features auto dialer functionality (preview and progressive) across any phone system including VoIP, call recording, real-time call management dashboard, team-based telemarketing call scripts, customizable reporting, dynamic call routing, do-not-call compliance, time zone call management, immediate Web imports of online leads, pre-configured mail merge documents, and much more.

For VanillaSoft, 2012 was a year of fantastic sales growth and was also a year of profound change. Considering the company’s growth, TMC (News - Alert), a global, integrated media company, has named VanillaSoft as a CUSTOMER 2012 Product of the Year Award winner in the Lead Management category.