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April 16, 2007

Intervoice Selects AppTrigger Solution to Provide Messaging Solution to UK Service Provider

By Susan J. Campbell, TMCnet Contributing Editor

AppTrigger has completed a sale of its Application Session Controller software solution to a large mobile network provider in the UK. The developer of the industry’s only ‘purpose built’ delivery architecture for the growing telecom application marketplace announced the sale as part of the Intervoice (News - Alert) Media Exchange next generation messaging solution. 
The innovative Application Session Controller is designed to provide application platform developers and service delivery platform vendors with a purpose built application network delivery architecture in one system. The solution speeds time-to-market for service providers through the elimination of inefficient network connection stovepipes and solves service inconsistencies with its unique feature-transparency capabilities.
Intervoice plans to use AppTrigger’s Application Session Controller to manage the evolving network layer for a large-scale wireless service provider. As a result, Intervoice can enable the delivery of voice messages from both the legacy and next-generation networks for up to 20 million subscribers. The service provider selected the combined Intervoice/AppTrigger solution to ensure a seamless migration, ease of management and to provide a scalable long-term solution.
The combined Intervoice/AppTrigger solutions have been resold by Intervoice for the past three years. AppTrigger’s solution serves as a key software component to Intervoice’s Media Exchange next generation messaging solution to provide the seamless network connectivity between TDM and IP networks critical to large-scale mobile service providers.

"Our joint offering with Intervoice clearly demonstrates our ability to enable service providers to rapidly and transparently deploy applications in an ever-changing and increasingly competitive marketplace," said Chris Todd, president and chief executive officer of AppTrigger, in a Monday statement.
"The AppTrigger Application Session Controller is proof positive that despite these ever-evolving new network technologies, service providers can cost-effectively migrate services across multiple legacy and next-generation networks with an IMS-ready solution," Todd added.
Intervoice COO, Jim Milton contributed in the statement, "AppTrigger provides an important capability which extends our award-winning Media Exchange enhanced services platform, while offering a solution which our customers can leverage for true competitive advantage.”
The key to driving growth for service providers in the market is the ability to deliver applications for next-generation capabilities as quickly as possible. It can be the critical element that dictates their place in the market and even their survival. By combining Intervoice and AppTrigger solutions, providers can be assured that they can migrate services across existing networks to leverage ultimate competitive advantage.
The Application Session Controller also makes sense for the service provider that must manage a large infrastructure while striving for growth. The solution can handle the migration in such an environment, while also offering scalability and ease of management so that service providers can focus on their primary business functions.

Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.

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