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Intervoice to Support Voice Services Market Evolution With Appointment

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May 03, 2006

Intervoice to Support Voice Services Market Evolution With Appointment

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DALLAS --(Business Wire)-- May 3, 2006 -- Intervoice (News - Alert), Inc. a provider of voice and data solutions, today announced that its International Product Marketing Manager, Ruth Pollock, has been appointed to the board of the International Association for Enhanced Voice Services, also known as VMA.

The VMA is a worldwide non-profit organization that promotes enhanced voice services among the telecommunications industry. The association's key goals include achieving a better understanding of the technology, markets, applications and services that impact the enhanced voice services industry and to support the market's development of creative new services through the exchange of information.

"Intervoice has been involved with and has supported the VMA for years, demonstrating the right spirit of collaboration and bringing to our members more than twenty years of expertise in the industry," said Klaus Dieter Liedtke, chairman of the VMA board. "Ruth Pollock is both dynamic and creative, two key ingredients that make for a valuable contribution to our board."

"The full potential of the enhanced voice services industry can best be achieved through collaboration," said Ruth Pollock, international product marketing manager at Intervoice. "The VMA has been instrumental in providing the market with a platform to address the challenges of building a sustainable and profitable industry. Its open attitude to sharing experiences by its 200 members has acted as a catalyst for many of the new services we see today and will be central to nurturing the creative ideas that will positively disrupt the market tomorrow."

Ruth Pollock brings to the VMA board more than 20 years of experience in human movement analysis and 10 years in the enhanced voice services industry. Pollock has been instrumental in introducing market-leading service offerings on behalf of some of the world's leading telecommunications brands including Orange, Motorola (News - Alert) and Sony. At Intervoice she has led the development of Intervoice's unique Behavioral Ergonomics approach for application usability and is responsible for the strategic direction of Intervoice's market-leading Media Exchange platform.

Recent achievements of the VMA include leading a comprehensive pan-European survey on voice enhanced services offered by operators focused on the key areas of Call Completion, SMS, Payment Alternatives, Customer Care, Personalization and Data Rich Media.






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