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August 30, 2011

HotCloud Mobile Teams with Empire Film Group to Create Social Mobile Device App

By Carolyn J Dawson, TMCnet Contributor

HotCloud Mobile, a supplier of wireless telecommunications products and services, has entered into an agreement with Empire Film Group to create a new social mobile app which will leverage HotCloud's FanMaxx platform.

"Empire Film Group is a young, innovative company that has identified a lucrative market segment in the entertainment industry,” David J. Bleeden, CEO of HotCloud Mobile, Inc., said. “The talent are well-known actors who have a large fan base, which is perfect for building a brand through social sharing. Empire is currently in pre-production with several exciting projects, including 'Blonde and Blonder II,' the sequel to the original 'Blonde and Blonder' starring Pamela Anderson and Denise Richards.   Combined, the two actresses have over 2.3 million Twitter (News - Alert) followers.   Those are the kind of numbers that can help to create a very lucrative social app."

HotCloud's FanMaxx app platform will provide the new social mobile app with instant brand value and help in extending its reach to a wider fan base. The company developed the FanMaxx app platform to help enhance fan experience and to help celebrities and entertainment companies cash in on their fan base.  

Dean Hamilton (News - Alert) Bornstein, CEO of Empire Film Group, Inc., said, "We are excited to work with HotCloud on development of a mobile app that we can use to continue building our brand. Monetization of our films through social sharing will be a tremendous value-add."

HotCloud is planning on introducing the beta version of its previously announced FanMaxx celebrity-targeted social application for smartphones soon.

Bleeden added, "This agreement with Empire represents the beginning of our efforts to build a portfolio of FanMaxx-based apps targeted at monetizing social media for our clients. As I've stated previously, our partnerships with young, innovative companies are positioning us to develop and deliver unique, targeted content directly to consumers. We can then 'load' the hardware we sell with our proprietary mobile apps, and generate recurring subscription revenues from their use. It's an exciting business model."

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.

Carolyn John is a Contributor to TMCnet. To read more of her articles, please columnist page.

Edited by Carrie Schmelkin

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