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June 09, 2011

Bing Brings New Social Search Features for Facebook Fans

By Rajani Baburajan, TMCnet Contributor

Microsoft (News - Alert) announced the addition of new social search features to Bing, “the decision engine from Microsoft.”

The new feature allows users to receive personalized search results based on the opinions of their friends simply by signing in to Facebook. This allows them to see what their Facebook (News - Alert) friends like across the Web.

The new social search feature makes decisions “not just with facts, but with the opinions of trusted friends and with the collective wisdom of the Web, resulting in smarter, faster decisions,” Microsoft said.

“By integrating Facebook Likes directly into its search results, Bing is bringing a whole new element to searches that will provide personally relevant information based on the interests of the user's friends and family to help them make more informed decisions,” said best-selling author and Bing spokesperson, Emily Liebert.

Liebert is the author of 'Facebook Fairytales,' which focuses on amazing connections people have made through finding each other on Facebook. According to Liebert, Bing’s new search features make these connections easier and more frequent.

Microsoft also announced the new Bing Bar, which includes the first universal Like button, making it easy for people to like any page on the Web.

Recently Research In Motion (RIM) announced that its new BlackBerry devices will default to Microsoft's Bing search engine and maps. Bing is behind Google (News - Alert) with 13.9 percent of the search share.

The BlackBerry smartphone maker has also launched Facebook for BlackBerry (News - Alert) PlayBook, a new app with features of Facebook. With this app, the company targets the more than 30 million users of their Facebook for BlackBerry smartphones app who are staying in touch with their social network while on the go.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

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