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May 25, 2011

How Service Providers Can Leverage Social Media to Improve Their Bottom Line

By Beecher Tuttle, TMCnet Contributor

The influx of social networking sites and next-generation communication technologies has forever changed the way that people interact with each other on a daily basis. This mass migration to online mediums like Facebook (News - Alert) and Twitter has also created a major predicament for service providers. The more people converse through social media, the less they communicate through traditional channels. The revenue flow for service providers will slow even more as these sites eventually launch both voice and video offerings.

However, if they partner with the right solutions provider, operators can tap into the social media craze and take advantage of this new breed of communication. To do so, service providers need to integrate an enriched social communications experience directly into their delivery platforms, rather than simply offering traditional wired and wireless services.

IP Gallery, a leading provider of legacy and next-generation services for mobile cross-platform communications, has created a platform known as Social Communications that is capable of enabling service providers have a hand in this thriving space. The platform enables operators to provide a highly scalable, cloud-based suite of applications that facilitates direct and ubiquitous social communications, as well as converged voice, video and data communications. IP Gallery's platform can enhance the community experience with click to anything communications for chat, talk, watch, share, and transfer  multimedia, with your friends and family across social networks through both mobile and fixed mediums.

This way, consumers can have a simplified communications environment, without having to jump back and forth between social sites like Facebook, Twitter and LinkedIn (News - Alert).  Key capabilities of those sites can be easily integrated directly into the platform, providing a direct bridge for users. IP Gallery can provide these capabilities to service providers whether they are running a next-generation, IMS or legacy network.

"The key to long-term differentiating propositions is providing consumers and enterprises with the ability to combine mobility with converged communications, content and social media, and giving personalized control to how they communicate, find, watch and share content over any network, any device, anytime, anywhere," said David Spear, EVP Marketing and Sales at IPgallery (News - Alert).

Service providers that adopt this direct bridge to social media can offer their customers personal and ubiquitous communication services that are "always on." By partnering with IP Gallery, service providers can generate new revenue streams, increase their profitability and minimize their capital and operating expenditures.

For more information on the Social Communications platform, click here.

Edited by Stefania Viscusi

Technology Marketing Corporation

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