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May 16, 2006 Announces Integration Solutions to Bridge AppExchange and SAP Environments

By Susan J. Campbell, TMCnet Contributing Editor, an on-demand customer relationship management (CRM) company, has announced the availability of new AppExchange partner solutions that enable integration between’s suite of solutions and SAP’s ERP applications.
Integration solutions available from Above All Software, Bluewolf, Bridgewerx, CastIron Systems, Integration Technologies and Pervasive Software are now on the AppExchange. These solutions enable companies create a path to their legacy SAP (News - Alert) environments in order to participate in the Business Web.
Through’s AppExchange, customers are able to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs and distribute and sell on-demand applications.
The partner solutions announced today are developed using the AppExchange on-demand platform and enable organizations to build a bridge between their client-server SAP environments and the new generation of Internet-base systems at the core of an increasing number of companies’ IT strategies.
The ratio of’s transactions now occurring through the AppExchange Web services API stands at more than 40 percent and continues to increase. This helps to solidify’s position in the area of Service Oriented Architectures, providing enterprises with a proven way to use this new approach to connect applications in their organizations.
By enabling the integration and transparency of critical data such as customer information, sales and orders with’s SFA and Service and Support applications, organizations can extend the value of the data in their SAP systems without the need to exhaust additional resources in the legacy systems that currently manage it.
Customers are offered a range of powerful solutions on the AppExchange that can be quickly and easily deployed into their Salesforce implementations to integrate their on-demand CRM solutions with SAP applications.
Bill Schlemm, IT Systems Project Manager, Littelfuse, stated that as a longtime SAP professional, he was pleasantly surprised at how easy it was to link the two products together. Salesforce knows how important other systems are to the company’s overall success.
According to Cindy Warner, senior vice president, Global Integration Services,, customers need the capability to seamlessly integrate world-class on-demand CRM with their legacy ERP applications. Along with its partners, is creating an integration ecosystem that provides customers with flexible implementation options and ultimately on-demand success across their enterprise.
The AppExchange is the world’s first on-demand application platform. More than 200 applications created by, its customers and partners are now available. All of these applications can be easily shared, exchanged and installed with one click into any account.
This announcement creates an interesting paradox as SAP has been rumored to be working on a solution that will mirror and compete with the AppExchange. If this solution comes to fruition, will this present a significant obstacle for Could SAP realistically create a better integration solution between its own systems than third party companies? Maybe; but then again, maybe not. has positioned itself as a strong leader in the on-demand application platform space. The company continues to grow the AppExchange, continually adding solutions and partners. And, the company’s ability to recognize the importance of SAP ERM applications within their customers’ environments has created an even stronger hold on the industry.
Whether or not SAP or anyone else presents a strong competitive platform in the Business Web space, has such a strong lead, it would take considerable strategy, partnering and promotion to even enter this space.
Susan J. Campbell is a contributing editor for TMC and has also written for To see more of her articles, please visit Susan J. Campbell’s columnist page.

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