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December 11, 2009

SIP Trunking: Proven Benefits for Those Willing to Take the Leap

By Susan J. Campbell, TMCnet Contributing Editor


Recent data captured in the telecom space report that SIP trunking can save as much as 90 percent on telecom operating expenses. Given this kind of boost to the bottom line in a down economy, one would have to wonder why adoption has been anything less that rapid. While some companies do have technical challenges to implementing this technology, others just simply have red tape, perception or fear preventing implementation.

The savings an organization can enjoy with SIP trunking are directly the result of replacing traditional telephone company circuits with SIP trunking. The challenge in capturing specific savings is they can vary according to specific factors. All of these elements can vary by company and will impact the overall savings potential.

Factors to Consider in Potential SIP Trunking Savings

Much like real estate, location is an important factor as the cost for telephone company circuits can vary greatly from one location to the next. If there are multiple locations – that can add even more cost.

If a high number of concurrent calls is the norm within the enterprise, there is much value to be had from SIP trunking as it allows for unlimited calls all at the same time. The only real limitation is in the Internet bandwidth and the billing mechanisms of the SIP trunking provider, according to Joel Maloff, principal consultant, Maloff NetResults.

In a recent column, Maloff wrote that calling patterns also have to be assessed to be sure the company fully understands how SIP trunking delivers benefit. Information such as periods of high call volumes, the origination of an inbound call or the destination of an outbound call and the average length of a call will help in designing the right SIP trunking solution for that environment.

Once you understand the elements to evaluate when considering a move to SIP trunking, you then have to assess the obstacles you may encounter when trying to drive internal change, Maloff said.

Change is Difficult

No matter what industry a business is operating in, it is difficult to make an internal change, especially when the decision makers do not fully understand the technology or the benefits it can deliver to the organization. If the legacy system works, why replace it? Such thinking is common, but does not help to drive progressive activities that lower costs and deliver measurable results.

AireSpring is one company specializing in SIP trunking and positions its offering as the next generation value proposition that enables the convergence of voice and data on a single circuit. Such an approach is guaranteed to not only lower implementation and operating costs, but also the overall costs associated with the management of the internal communications system.
 
For companies today, it is imperative to be fast, flexible and scalable. Traditional PSTN technology was not designed to encompass all three. Yes, it is reliable, proven and easy to understand. Remaining where you’re comfortable, however, only allows the competition to push you into second place.

No successful company today has achieved its dominance by staying with the status quo and the same approach should be taken with communications. If you aren’t sure how to get started, AireSpring (News - Alert) can help show you the way. 
 
 To find out more about AireSpring, visit the company at ITEXPO East 2010. To be held Jan. 20 to 22 in Miami, ITEXPO (News - Alert) is the world’s premier IP communications event. Visit AireSpring in booth 425. Don’t wait. Register now.

Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.

Edited by Amy Tierney





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