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May 07, 2010

Sagemcom Discusses New Brand and Mobility Applications for IP Fax

By Susan J. Campbell, TMCnet Contributing Editor

At Interop 2010, TMCnet had the opportunity to speak with a number of key industry players including Sagem (News - Alert) Interstar. Dan Aronson, North American sales manager visited the TMCnet media booth for an interview captured in this video.

The first point highlighted in this interview, was the re-branding of company name - to Sagemcom. Many people know the company by fax solutions and this re-branding helps to solidify its place in the market.

While Sagemcom got its start in the 1990s, the company started in the FoIP segment of the market in 2002. This area is their strength. They use their technology to point through the IP to connect communications through Fax just like companies will receive and send faxes.

New features for the company and its offerings include virtualization. Aronson highlighted they have the ability to play in any virtualized space and can drive applications without dedicated hardware.

Just this past week, Avaya (News - Alert) highlighted that they have experienced a 40 percent growth rate in communications technologies. The opportunity for fax plays into this and is significant for Sagemcom. As call agents move from traditional environments to a virtualized format, it is only natural to move fax in the same direction.

"For the longest time, unified communications really was defined as voice, video and data combined on one backbone," said Aronson. "People would get three quarters of the way through implementation and staging and someone in a meeting would say, 'what are we doing with fax?'" The easy answer is a few plug ins on the network, but that doesn't make sense in the overall approach. There is a big ROI for implementation of a Fax over IP solution.

The company selected the mobility section at Interop (News - Alert) in which to set up as there is a huge mobile application for FoIP. Sagemcom solutions enable users to send and receive faxes over any Web-enabled device. Mobility seemed like the perfect place to land at Interop.

What's next for the company? Check out this video in full to find out.  

Editor's Note: This article refers to a video interview shot at Interop 2010. To view TMCnet's entire library of videos from Interop and other industry shows, demonstrations and interviews in our in-house studio, visit our Video Newshome page.

Susan J. Campbell is a contributing editor for TMCnet and has also written for To read more of Susan's articles, please visit her columnist page.

Edited by Erin Harrison

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