(Norwalk, CT – [July 20, 2010]) Technology Marketing Corporation today announced that the Service Broker channel has launched on TMCnet. 

The new channel can be found at: http://www.tmcnet.com/channels/service-broker/

The Service Broker channel is supported by members of the Service Broker Forum, a multi-vendor association with the goal of evangelizing and educating the telecommunication industry on the service broker product category through the sharing of ideas, opinions and knowledge.

Members include innovative companies such as Amdocs/jNetx, Metaswitch, OpenCloud and Oracle (News - Alert). The forum provides a common platform to facilitate discussion and communication around the many benefits that can be realized from utilizing Service Brokers within an overall network evolution strategy.

Service Brokers have been defined by the Service Broker Forum as a standalone network element that efficiently manages service interaction and service composition. Service Brokers reside between the service layer and the converging network and is traditionally decoupled from the core switch and the service execution or service-creation environment.

Citing from his recent “Current Analysis (News - Alert) IMS Adoption Outlook” report, principal analyst Joe McGarvey expounds on the service broker market opportunity. “Operators have been rightfully resistant to investing in a network overhaul that would produce services that were not applicable to roughly 90 percent of their subscriber universes, which are still dominated by subscribers attached to legacy networks. Recent technology introductions such as the Service Broker, have provided operators with a workaround to this problem, essentially enabling IMS to be backward compatible with legacy services and infrastructures. The imposition of a Service Broker between the application and control layers of the network creates a sort of signaling protocol Rosetta Stone that enables operators to build bridges between services domains, such as IN, NGN, and IMS, and switching platforms, such as softswitches, CSCFs and MSCs. The result is an imposition of homogenization on a heterogeneous communications environment, empowering operators with the ability to make nearly 100 percent of their services available to nearly 100 percent of subscribers.”

The TMC (News - Alert) Service Broker channel will focus on the market’s biggest challenges, solutions and best practices offered by forum members and others.

TMCnet’s channels are micro-targeted information portals where readers can find topic-specific news, articles, feature stories and product reviews. TMCnet has more than 100 channels covering important topics in the IP Communications, VoIP, IP Telephony, Cloud Computing, Smart Grid and Information Technology industries.

“TMCnet welcomes the Service Broker channel supported by the Service Broker Forum into our program,” said Dave Rodriguez (News - Alert), president of TMC. “The Service Broker Forum is a well-respected technology organization that shares our vision in the advancement of new technologies. Our channel program is a community-building vehicle assisting our partners in building their brands, while contributing to the vast array of valuable content which drives customer and prospect traffic to TMCnet, the most-visited communications and technology website in the world.”

TMCnet is the leader in the communications and technology media space, boasting more than 10 million unique visitors and 300 million page views annually.

For information on TMCnet’s channels program, please contact Stephanie Thompson at (203) 852-6800, ext. 139 or e-mail: [email protected].

About TMC

Technology Marketing Corporation (TMC) is a global, integrated media company helping our clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,500 in Quantcast's Top U.S. sites, placing TMCnet in the nation’s top .03% most visited Web sites. In addition, TMC produces ITEXPO; 4GWE Conference and M2M Evolution (in conjunction with Crossfire Media); Digium|Asterisk World (in conjunction with Digium (News - Alert)); and Smart Grid Summit (in conjunction with Intelligent Communication Partners). TMC serves other communications market segments with the Cloud Communications Summit (in conjunction with Light and Electric); CVx ChannelVision Expo (in conjunction with Beka Publishing); and MSPWorld™ (in conjunction with the MSP Alliance).

TMC also serves technology professionals with industry-specific Web sites: InfoTech Spotlight, 4GWE, M2M Evolution.com, Smart-Grid.TMCnet.com, Smart Products Ecosystem, Robotics.TMCnet.com, Cable.TMCnet.com, Satellite Spotlight, Green.TMCnet.com, Healthcare.TMCnet.com, and Education.TMCnet.com. 

For more information about TMC, visit www.tmcnet.com.

About The Service Broker Forum

The Service Broker Forum is a multi-vendor association with the goal of evangelizing and educating the telecommunication industry on the service broker product category through the sharing of ideas, opinions, and knowledge. Founded by industry leaders in the Service Broker market space, the forum provides a common platform to facilitate discussion and communication around the many benefits that can be realized from utilizing Service Brokers within an overall network evolution strategy.

A service broker offers a number of key benefits. It provides future proof solution for ongoing efficient application to network deployment. It extends new and existing application reach while also interacting with data services management such as subscriber data, policy management elements. Additionally, it provides an innovative alternative for protecting and leveraging an operator’s current network assets and application investments while also introducing new services over NGNs.

Service Broker Forum Contact:

Tamye Oshman
Director of Marketing
Metaswitch Networks
Service Broker Division
[email protected]

TMC Contact:

Marisa Torrieri
Web Editor, TMCnet
[email protected]

www.tmcnet.com

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