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FrontRange Helps Build the Customer Connection

Sales Force Automation

Sales Force Automation Feature Article


May 09, 2006

FrontRange Helps Build the Customer Connection

By Michelle Pasquerello, Associate Editor


Massachusetts-based homebuilder The Green Company saved its company 80 hours of manual database searching by utilizing FrontRange’s GoldMine Corporate Edition for their customer service needs.

With about 40 points of contact with a customer from initial inquiry, The Green Company’s system was inefficient, resulting in delays, lost time and difficulty in running reports.
 
“We needed a customer relationship management tool to bring all of our client information together,” Carolyn Pompeo said in a statement. “We were looking for one centralized database that everyone in our company could access.”
 
According to Pompeo, GoldMine has streamlined the company’s reporting system so that reports that normally took hours every week now take minutes.
 
Sales Force Automation





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